This pancocojams post showcases three videos of commercials (ads) that feature Ini Kamoze's hit 1994 Jamaican Dancehall record "Here Comes The Hotstepper".
This pancocojams post also presents three YouTube videos that feature Ini Karmoze's record "Here Comes The Hotstepper".
Selected comments from the discussion thread for the Starbucks commercial video that is embedded . at the top of this post presents questions and my response about the meanings of the words "murderer", "lyrical gangsta", and "hotstepper" in Ini Kamoze's Dancehall record "Here Comes The Hotstepper".
The content of this post is presented for cultural, linguistic, and entertainment purposes.
All copyrights remain with their owners.
Thanks to Ini Kamozi for his musical legacy. Thanks to all those who produced these showcased videos and thanks to all of those who are quoted in this post. -snip- Click https://pancocojams.blogspot.com/2013/09/african-american-examples-of-line-we.html for a closely related 2013 pancocojams post entitled "Some Examples Of The Line "We Don't Die. We Multiply" In African American Culture".
**** SHOWCASE VIDEO #2 - Olips Menthol Ad-Here Comes the Hotstepper
Verse Music Group, Dec 6, 2010
Ini Kamoze - "Here Comes the Hotstepper" featured
in 2011 Olips Menthol advertising campaign
****
SHOWCASE VIDEO #3 - Evian Baby Me Commercial
Davide Preese, April 22, 2013
**** INFORMATION ABOUT INI KAMOZE'S "HERE COMES THE HOTSTEPPER" SONG From https://en.wikipedia.org/wiki/Here_Comes_the_Hotstepper " "Here Comes the Hotstepper" is a song co-written
and recorded by Jamaican dancehall artist Ini Kamoze. It was released as the
lead single from his 1995 album of the same name as well as the soundtrack to
the film Prêt-à-Porter. It is known for its "naaaa na na na naaaa..."
chorus inspired by the Cannibal and the Headhunters version of "Land of
1000 Dances".
The song was Kamoze's only song to reach the top 40 on the
US Billboard Hot 100, peaking atop the chart on 17 December 1994 and remaining
there for two weeks. It also became a number-one hit in Denmark, New Zealand,
and Zimbabwe and a top-10 hit in 13 other countries
[..]
.Impact, legacy and cover versions
Blender listed the song at number 492 in their ranking of
"The 500 Greatest Songs Since You Were Born" in 2005.[79] BuzzFeed
listed it at number 46 in their list of "The 101 Greatest Dance Songs Of
the '90s" in 2017.[80] Billboard placed "Here Comes the
Hotstepper" at number 126 in their ranking of "Billboard's Top Songs
of the '90s" in 2019.[81]"...
**** WHAT "HOTSTEPPER", "LYRICAL GANGSTA" AND "MURDERER" MEANS IN INI KAMOZE'S SONG "HERE COMES THE HOTSTEPPER" These comments are from the discussion thread for the video that is embedded at the top of this post. (I wrote one of those comments.)
1. @Tsleeper, May 13, 2024 "Why is Starbucks promoting a song about a gangster murderer?"
** Reply 2. @BLESSFUL-Bliss, May 18, 2024 " "Lyrical gangster". You gotta pay attention to
lyrics; words matter."
** Reply 3. @cypress4539, May 20, 2024 "I totally agree! Why would Starbucks glorify gangster
murders?
Didn't someone listen to the lyrics?"
** Reply 4. @winstonsuz, May 22, 2024 "I couldn't get the words watching commercial so I had to
come search it out and then I wondered
why Starbucks would want a song where they keep singing
"murderer"? I like the music
can I get it to go without lyrics?"
** Reply 5. @azizip171, May 22, 2024 "@winstonsuz As other people have already written, in Ini
Kamoze song "Here Comes The Hotstepper", the word "murderer" means that
Kamoze is a "lyrical gangsta"
(meaning Kamoze and that record's producers took beats and lyrics from several
records that had already been released.)
Remi [the producer of a remix of that Ini Kamoze record]
use[d ] the drums/bass from Taana Gardner’s Heartbeat (1981), which was the
most prominent of several samples he included in the song….
"Here Comes The Hot Stepper" also included the “na na na na
na…” chorus from the Cannibal and the Headhunters version of Land of a Thousand
Dances (1964), guitar notes from Isaac Hayes’ Hung Up On My Baby (1974), the
“murderer” chant from Shabba Ranks’ Roots and Culture (1990), and other
vocals/lyrics from The Mohawks’ Champ (1968), Bobby Byrd’s Hot Pants (1972) and
Doug E. Fresh and Slick Rick’s La Di Da Di (1985)."
end of quote
In addition, the word "murderer" that is chanted
in Ina Kamoze's "Here comes the Hotstepper" record means that he
is "killing it". In this
context, 'killing it" means that this record beats out [kills off] all of
its competition" .
And it actually did since "Here Comes The
Hotstepper" was a #1 record in several countries and (among other things)
that record is still used in movies, tv programs, and commercials.”
Capoeira Video MashUp set to Zum Zum Zum Capoeira Mata Um performed by Serapis Bey (1993)
**** Edited by Azizi Powell
This pancocojams post showcases a YouTube video of Capoeira performed to the song "Zum Zum Zum"/"Zoom Zoom Zoom".
This post also showcases a YouTube video of a "Zoom Zoom Zoom" Mazda car commercial.
This pancocojams post presents information that implies if not outright states that the Capoeira song "Zum Zum Zum" ("Zoom Zoom Zoom") as it was recorded in the 1993 American movie "Only The Strong" is the original version of that song. However, the history of Capoeira and a few comments in YouTube discussion threads on "Zum Zum Zum" refute that conclusion.
Additions and corrections are very welcome.
The content of this post is presented for historical, folkloric, and cultural purposes.
All copyrights remain with their owners.
Thanks to all those who originally composed the Capoeira song "Zum Zum Zum" and thanks to those who wrote and performed covers of that song as "Zoom Zoom Zoom" (as those reworked songs help to increase awareness about the sport and art of Capoeira.)
Thanks also to all those who are featured in this showcased video and thanks the publisher of that video on YouTube. Thanks also to all those who are quoted in this post.
**** PANCOCOJAMS EDITOR'S NOTE I believe that the version of "Zum Zum Zum" that is part of the sound track for the 1993 American movie Only The Strong" and was later reworked in the 2000s Mazda car commercials is itself a re-working of a very old Capoeira song.
Please add any information and/or comments about the folk sources of "ZumZumZum" and/or about other Capoeira songs in the comment section of this pancocojams post. Thanks!
**** SHOWCASE VIDEO #2
Tom Bush Mazda, Seot, 3, 2015
**** PARTIAL LYRICS FOR THE VERSION OF "ZUM ZUM ZUM" (WITH ENGLISH TRANSLATIONS OF THE PORTUGUESE WORDS) FROM THE 1993 AMERICAN MOVIE "ONLY THE STRONG"
"Zum zum zum
Capoeira mata um - Zoom zoom zoom Capoeira can kill one
Zum zum zum
Capoeira mata um - Zoom zoom zoom Capoeira can kill one
Zum zum zum
Capoeira mata um - Zoom zoom zoom Capoeira can kill one
Zum zum zum
Capoeira mata um - Zoom zoom zoom Capoeira can kill one
Onde tem marimbondo? - Where there are wasps?
É zum zum zum! - It's zoom zoom zoom!
Onde tem marimbondo? - Where there are wasps?
É zum zum zum! - It's zoom zoom zoom!
Onde tem marimbondo? - Where there are wasps?
É zum zum zum! - It's zoom zoom zoom!
Onde tem marimbondo? - Where there are wasps?
É zum zum zum! - It's zoom zoom zoom!
O A O A E - Oh ah oh ah yeh
Quero ver bater - I want to see it hit
Quero ver cair - I want to see it fall
O A O A E - Oh ah oh ah yeh"....
-snip- The complete lyrics for this version of "Zum Zum Zum" and their English translations are included in the video summary for the video that is given at the top of this pancocojams post.
**** SOME INFORMATION AND SOME COMMENTS ABOUT THE CAPOEIRA SONG "ZUM ZUM ZUM"(ALSO KNOWN AS "ZOOM ZOOM ZOOM") FROM THE 1993 AMERICAN MOVIE "ONLY THE STRONG"
Almost all of the online information and comments about the Capoeira song "Zum Zum Zum" (more widely known as "Zoom Zoom Zoom" state or imply that the version of that song in the 1993 American movie Only The Strong is the original version of that song.
For example: From https://en.wikipedia.org/wiki/Zoom-Zoom-Zoom " "Zoom-Zoom-Zoom" (also known as "Zum Zum Zum" or "Zoom Zoom") is the title of a capoeira song, made popular by the 1993 movie, Only The Strong, for whose soundtrack the song was recorded by Jibril Serapis Bey and written by Kao Rossman.[1][2] It is one of three Serapis Bey recordings which appear on the soundtrack to the film. Another recording of "Zum Zum Zum" was made by Spank for the year 2000[3] Mazda car commercials in conjunction with the company's slogan "Zoom-Zoom." … -snip- Read the entry about Mazda that is found below in this pancocojams post. That entry includes the statement that "The Zoom-Zoom music was originally written and composed by Kao Rossman and titled as "Zoom-Zoom-Zoom. " This statement -along with the often found statement that the song ""Zum Zum Zum"/"Zoom Zoom Zoom" is by Serapis Bey effectively erases the history of this song before the 1993 American movie OnlyThe Strong.
Statements that indicate that "Zum Zum Zum"/"Zoom ZoomZoom" is by Serapis Bey (or written by Kao Rossman) fail to indicate that this is a cover of a traditional song i.e. a re-worked version of a traditional song that Serapis Bey performs and/or that was written by Kao Rossman. -snip- There is very little information online about Kao Rossman and Jibril Serapis Bey I'm assuming that Kao Rossman and Jibril Serapis Bey are American (from the United States) because the movie Only The Strong is an American production.
I haven't found any biographical information about either men online.
I've found a few YouTube videos about an African American Hip Hop artist (rapper) named Jabril Serapis Bey, but I haven't been able to substantiate whether this is the same person who is credited with recording (singing) the song "Zum Zum Zum", and two other Capoiera songs in the 1993 movie Only The Strong:
Here are links to two of those videos (Warning- These videos include profanity and the use of what is now commonly referred to as the "n word".
SOPE OF SOPE PRODUCTIONS / INDIE HEAT TOOK IT TO THE PEACE GARDEN TO GET IN DEPTH WITH MAKAVELI BRANDED RECORDING ARTIST JIBRIL SERAPIS BEY, IN STONE MOUNTAIN GEORGIA. "1 THUG 1 LUV UNTI THE WORLD BLOW". CHECK OUT THIS INTERVIEW TO SEE WHAT HE HAD TO SAY AND WHATS UP AND COMING... INDIEHEAT.COM
Trilha Sonora (Song of Movie) : Only the Strong" ("Esporte Sangrento",from Brasil).
Mas a popularidade da música se deve à campanha publicitária da Mazda, que começou a usar a composição nos comerciais de TV e rádio no Japão em 2000. -snip- Google translate from Portuguese to English "But the song's popularity is due to Mazda's advertising campaign, which began using the song in TV and radio commercials in Japan in 2000."
** 2. @gummislayer1969, 2012 "The name of the song is, in fact Zoom, Zoom, Zoom by Serapis Bey."
**** SOME INFORMATION & SOME COMMENTS ABOUT SONG/JINGLE "ZOOM ZOOM ZOOM" USED IN MAZDA CAR COMMERCIALS
Excerpt #1 From https://newsroom.mazda.com/en/publicity/release/2002/200204/0408e.htmlApril 8, 2002, (For Your Information), Mazda Goes 'Zoom-Zoom' with New Brand Message - The worldwide Zoom-Zoom communications campaign comes to Japan - "Mazda Motor Corporation is to start a full-scale domestic communications campaign using its new brand message "Zoom-Zoom" for the first time in Japan. Capturing the love of motion experienced as a child, Zoom-Zoom is being used around the world to leverage the Mazda brand. Starting on April 10, a new campaign will promote all Mazda vehicles in Japan.
[...]
Zoom-Zoom has already proved a great success with customers in North America, Europe and Australia, and was first presented in Japan as a theme of the Mazda stand at Tokyo Motor Show last year. Its introduction in Japan will complete the introduction of Zoom-Zoom in all major markets worldwide.
[...]
The new communications campaign in Japan is based on the use of Zoom-Zoom Music in radio and TV advertisements for all of the Mazda models. The Zoom-Zoom music was originally written and composed by Kao Rossman and titled as "Zoom-Zoom-Zoom."* It was specially remixed for Mazda to achieve that fun-to-drive emotion and Mazda is using the music globally. In addition, a little boy named "Micah" appears in the advertisements as a messenger who sends the brand message to customers, whispering Zoom-Zoom reminding adults of that fun childhood moment. The film and music are full of life and energy, perfectly representing the fun and fun-to-drive characteristics of Mazda vehicles.
The Zoom-Zoom advertising campaign starts on April 10 on TV, with the teaser advertisements for Mazda's all new mid-size car, Atenza.
*"Zoom-Zoom-Zoom" is compiled in the original sound track of the 1993 film "Only the Strong (20th Century Fox)." Mazda's reproduction version is not for sale, but only for advertising use."...
Capoeira song entitled Zoom Zoom Zoom
Axe to all capoeristas from capoeirabrasil Poland
1. @GXStream,2008 "Don't worry, I know it well, only that on YT most people search this song using that strange english transcript." -snip- This comment was written in response to several commenters who wrote that the real title of this song is "Zum Zum Zum"
"That strong English transcript" refers to the title "Zoom Zoom Zoom" that is used for that song in the United States and in other countries because of Mazda commercials and other factors.
** 2.@PapaBudkin, 2009
"It's because of Mazda that's it's so well known in the states" -snip- "It's"=The song "Zum Zum Zum"/"Zoom Zoom Zoom"
** 2. @TheSharkPrince, 2009 "There WAS a commercial featuring a different version of this song. But please don't think that's where it originally bagan or came from. ;) "
** 3. @psycho826, 2010 "so this is where mazda got their slogan lol"
** 4. @composerdoh, 2010 "interesting that Mazda used this as their slogan, when it's to warn of people getting in trouble..."
** 5. @ANOTHERDumbass, 2011 "@anonimboy60 lol i didnt know this was a capoeira song until last year. I first heard it on a car commercial xD"
** 6. @singlelightproductions508, 2015 "Brazilian version of Mazda's slogan."
** Reply
7. @musicianhayd, 2015 "Nope Kevin Gonzalez *Mazda's slogan = truncated version of Brazil's capœira song"
** 8. @erikj.2066, 2021 "I usta have to listen to this while on hold waiting to talk to someone at Mazda tech support.
Parts department usta sell allot of Zoom-Zoom stickers at the time too."
1. @PoeticEquation, 2020 "All this time they now had me thinking this is a car theme song🤨"
**
2. @Derpypawz2008, 2021 "Gotta love where the Mazda commercial came from lol"
****
SOME INFORMATION AND SOME COMMENTS ABOUT CAPOEIRA SONGS AND SPECIFIALLY ABOUT THE SONG "ZUM ZUM ZUM" BEFORE THE MOVIE "ONLY THE STRONG" AND BEFORE THE MAZDA CARE COMMERCIALS
Capoeira (pronounced ka-poo-ey-da) is an Afro-Brazilian
martial art form that incorporates acrobatics, dance, percussion, and songs in
a rhythmic dialogue of body, mind, and spirit. Two opponents play each other
inside a circle formed by the other players, who create rhythm for the game by
clapping, singing, and playing traditional instruments.
[...]
Brief History
Capoeira developed as a result of more than three hundred
years of slavery in Brazil. Enslaved Africans were taken by Portuguese
colonists from various cultures in Africa. In Brazil, generations of enslaved
African people shared the cultural customs, dances, rituals, and fighting
techniques that would combine to become capoeira. Slaves used capoeira to fight
to escape and resist capture, but concealed its combative purpose through
music, song, and dance.
After the abolition of slavery in Brazil in 1888, capoeira
was illegal and its practitioners were socially ostracized for more than 40
years. Mestre Bimba, the legendary Capoeira Master, rescued the art form and
proved its legitimacy, opening capoeira’s first official school in Bahia,
Brazil, in 1932.
Capoeira was born as an expression of resistance and
resilience that brought spiritual and emotional empowerment. The cultures of
enslaved Africans, Brazilian indigenous peoples, and Portuguese immigrants all
contributed to the art of capoeira, and the art form is a reflection of the
cultural and social integration of the diverse people comprising modern-day
Brazil.
Capoeira has developed into a means of empowerment and a
forum for social and cultural exchange. It is now an internationally respected
art of grace and strength that combines ritual, self-defense, acrobatics, and
music."...
**** Excerpt #2 From https://en.wikipedia.org/wiki/Capoeira_music "Capoeira music is the traditional musical accompaniment used in Afro-Brazilian art capoeira, featuring instruments like berimbau, pandeiro, atabaque, agogô, and reco-reco. The music plays a crucial role in capoeira roda, setting the style the energy of a game.
Music in the context of capoeira is used to create a sacred space through both the physical act of forming a circle (roda) and an aural space that is believed to connect to the spirit world.[1] This deeper religious significance exists more as a social memory to most capoeira groups, but is generally understood as evidenced in the use of ngoma drums (the atabaques of candomblé), and the berimbau whose earlier forms were used in African rituals to speak with the ancestors."...
Ladainha – a solo sung at the beginning of the roda. The ladainha usually occurs in capoeira angola, but can be found in regional too.
Quadra – a four-verse song in the call-and-response style.
Corrido – songs with one or two verses that are also answered by the chorus in call-and-response.
There are hundreds, if not thousands, of capoeira songs out there. Some are more well known than others, some written by famous mestres, and some written anonymously. Lyrics might be different from group to group, but most of them stay very similar across the capoeira world."... -snip- I added italics to highlight this sentence.
**** Excerpt #4 From http://gingacapoeira.com/music ..."Music and song are an inseparable part of Capoeira Regional. The song sets the rhythm and tone of the game, leads the Roda, tells a story and directs the players. Capoeira's songs speak eloquently of the country's history of slavery and liberation, racial conflict and cultural integration, economic hardship and spiritual wealth, and articulates the game inside the Roda through metaphor and philosophy.
The music played by a Capoeira group also serves as a marker of identity and community. While many of the traditional songs of Capoeira are used across the various groups and styles of Capoeira, many Capoeira groups also have their own repertoire of songs unique to their community.
[...]
The songs chanted here in the traditional African musical form of call-and-response are called, as quadras, and os corridos. Their usage in the roda was established by Mestre Bimba as a way of keeping the energy of the roda full, fast, and powerful. As quadras are the traditional chants that open the roda, while os corridos are the chants that carry the roda.” -snip- Pancocojams Editor-Given this description, I think that "Zum Zum Zum is a corridos.
1. @GXStream, 2009 "Well, it's just Capoeira music. People who practice the martial art of Capoeira sing it when two of the group test their skills against each other.
I's suggest taking a few classes, if you want to hear more. Or if you don't want to, search for music CD on the internet, there are quite a few of them."
** 2.@chavesbra, 2009 "I'm Brazilian and never heard this song before. It is pretty unknown in Brazil."
** 3. @AfridiZindabad, 2009 "if it's true that this song is like 200 yrs old, then the long ago people had REALLY good taste."
** 4. @highirl, 2009 "it's portuguese! this song is very popular in Brasil, it's kinda old, and it's one of the most recognized capoeira's song around here..
(sorry for the pretty poor english"
** 5. @AnaLuizaPimentel, 2009 "I'm from Brazil and I NEVER heard this song before. It's really awkward to know this is number one in Japan hahaha The most famous capoeira song in Brazil is "Paranauê".
** 6. @malandrodenwk, 2009 "yoo i hate when people say thats from the movie ONLY THE STRONG and from the mazda commercial.... that song has been around for more than 150 years..."
** 7. @jakethesnake6789, 2009 "I believe the words are originally zum zum zum"
** 8. @malandrodenwk, 2009 "blackbeltwezal... wtf r u talking about "capoeira cappa a ru" ???? you think thats what they say in the song? They say " Capoeira mata um" and the zoom zoom zoom, hes not reffering to a knife, but to a "maribondo" which is a large brazilian fly that at times can be dangerous..."
** 9. @oleyullah, 2009 "it's 'bout some insects in the jungle
their bites are very dangerous... and when slaves were practicing capoeira they could hear 'zum zum zum' made by wings of these bugs passing by
so they had to kill it before it bite a man
and the song is about it"
** 10. @Rottwhaler82, 2010 "Original lyrics:
"Zoom, zoom, zoom Capoeira matar um!
Matar dois, matar tres e matar tambem quatro!
Se tiver berimbao toquando
e matar todos uma ves"
Translation:
"Zoom, zoom, zoom. The Capoeira kills one!
He kills two, he kills three and there the fourth gets down dead!
And to the sound of the berimbao (instrument)
He's gonna kill 'em all." -snip- Pancocojams Editor's Note: This may indeed be an old version of "Zum Zum Zum",but there's no way of knowing if these are the original lyrics.
** 11.@digicool3, 2010 "This song is usually played when someone is about to get in trouble, or to warn someone about your territory,also to get allies attention unto something/someone.(usually another group present).
1)Zoom Zoom Zoom Capoeira mata um
2)(chorus repeat once) Zoom Zoom Zoom Capoeira mata um
1)Zoom Zoom Zoom Capoeira mata um
-> chorus
1)onde tem marimbomdo?
chorus (EH zoom zoom zoom)
1)onde tem marimbomdo?
chorus (EH zoom zoom zoom)
1)olaaa olaeee?
chorus (quero ver bater, quero ver cair)"
** 12. @Hotboytrue, 2013 "are they really saying zoom?
** 13.@alanderson27, 2014 "Is zum zum zum... Barulho de maribondo, vespa"
** 14. @ChrisHikari25, 2014 "Marta Oliveira Zum is the sound that the wasp produces, in english " humming " in portuguese "zumbido" ( zum )"
GarfieldFCo, May 28, 2012
I don't think there's anybody back there.
****
Edited by Azizi Powell
This pancocojams post showcases two YouTube videos of Wendy's 1984 "Where's The Beef?" commercials.
This post also presents the meaning/s of the saying "Where's the beef?" and presents some information about that saying and earlier English language colloquial sayings that include the word "beef".
In addition, this pancocojams post presents a newspaper excerpt about and selected comments from a political vlog about Judge Raymond Dearie's use of the saying "Where's The Beef?"
The content of this post is presented for cultural, linguistics, entertainment, and political purposes.
All copyrights remain with their owners.
Thanks to all those who were associated with these commercials. Thanks to all those who are quoted in this post and thanks to the publishers of these videos on YouTube.
-snip-
Disclaimer- This post doesn't mean to imply that the saying "Where's the beef?" originated among African Americans.
****
SHOWCASE VIDEO #2: 80s Commercial | Where's the Beef | 1984
Steve Herold, July 1, 2013
Everybody's favorite old lady from the 80s, Clara Peller, drives like a lunatic in her search for The Beef.
Asked, 2016; Modified 2019 "Beef began its life as an intransitive verb in 1888 and soon took on the noun meaning in 1899 appearing in such expressions as "What's your beef? and "I had a beef with him" (not a steak).
Beef as verb [1888] Slang (originally U.S.): To complain, gripe, grumble, protest. Hence verbal noun ‘beefing.’ Earlier it meant to talk loudly or idly.
1888 “He'll beef an' kick like a steer an' let on he won't never wear 'em.”—New York World, 13 May
Beef as noun [1899] Slang (originally U.S.): A complaint, protest, grievance, gripe, objection, argument, a bone of contention.
1899 “He made a Horrible Beef because he couldn't get Loaf Sugar for his Coffee.”—Fables in Slang (1900) by George Ade, page 80
Regarding its origin I could find two main assumptions:
according to Etymonline it comes from American soldiers
slang:
The origin and signification are unclear; perhaps it traces
to the common late 19c. complaint of U.S. soldiers about the quantity or
quality of beef rations.
While this extract from Quora suggests that is origin is
from rhyming slang:
As regards the etymology of beef, it seems to go back to the
cry of hot beef! meaning ‘stop thief!’ (quasi-rhyming slang but more by
coincidence than design, since it is far older than rhyming slang's first
widespread use in the 1820s-30s); thus the 18th century cry hot beef, to raise
a hue and cry. This became ‘to raise an alarm’ or ‘make a fuss’ - the presence
of crime was now irrelevant - and thence ‘to shout’. The 'complain' use
followed that. Then (both in the late 19th century) came ‘to argue’, ‘to give
someone away to the authorities’, and so on"... edited Jun 15, 2020 at 7:40 by community asked Jul 10, 2016 at 7:16 by user66974
**** WHAT DOES THE COLLOQUIAL SAYING "WHERE'S THE BEEF?" MEAN? Excerpt #1 From https://www.dictionary.com/browse/where-s-the-beef#:~:text=What%20is%20the%20source%20of,Slang%3B%20late%201800s%5D 1. "Also, what's the beef? What is the source of a complaint, as inWhere's the beef? No one was hurt in the accident. This usage employsbeefin the sense of a “complaint” or “grudge,” also appearing in the phrasehave no beef with, meaning “have no quarrel with.” [Slang; late 1800s]
2. Where is the content or substance, as in That was a very articulate speech, but where's the beef? This usage was originally the slogan for a television commercial for a hamburger chain attacking the poor quality of rival chains. (1984) The phrase was almost immediately transferred to other kinds of substance, especially in politics."
1. What is the problem? This meaning uses "beef"
in the sense of a conflict, complaint, grudge, feud, etc.
So, he borrowed your sweater and then he returned it.
Where's the beef?
2. Where is the most substantive or the important part (of
something)? This usage originated with a popular catchphrase introduced in a
1984 commercial for the Wendy's fast food chain in which a woman humorously
questioned the purported lack of meat in competitors' hamburgers. The phrase
was further popularized that year when US presidential candidate Walter Mondale
used it to question the substance of the policy proposals of his primary
opponent, Gary Hart.
The writing is good, but where's the beef? You need evidence
to back up your claims.
The program looks good on paper, but how do we know it will
really work? Has any research been done? Where's the beef?
****
INFORMATION ABOUT THE WENDY'S "WHERE'S THE BEEF" ADS
From https://en.wikipedia.org/wiki/Where%27s_the_beef%3F
" "Where's the beef?" is a catchphrase in the United States and Canada, introduced as a slogan for the fast food chain Wendy's in 1984. Since then it has become an all-purpose phrase questioning the substance of an idea, event, or product.[1]
The phrase first came to the public audience in a U.S. television commercial for the Wendy's chain of hamburger restaurants in 1984. The strategy behind the campaign was to distinguish competitors' (McDonald's and Burger King) big name hamburgers (Big Mac and Whopper respectively) from Wendy's "modest" Single by focusing on the large bun used by the competitors and the larger beef patty in Wendy's hamburger. In the ad, titled "Fluffy Bun", actress Clara Peller receives a burger with a massive bun but a tiny patty from a fictional competitor, which uses the slogan "Home of the Big Bun". The small patty prompts Peller angrily to exclaim, "Where's the beef?" Director Joe Sedelmaier actually wanted Peller to say, "Where is all the beef?" but because of emphysema, that was too hard for her.[2]
The commercial was originally supposed to star a young couple, but Sedelmaier did not find the concept funny and changed it to the elderly ladies.[2]
An earlier version, featuring a middle-aged bald man saying, "Thanks, but where's the beef?", failed to make much impact. After the Peller version, the catchphrase was repeated in television shows, films, magazines, and other media outlets.
First airing in 1984, the original commercial featured three elderly ladies at the "Home of the Big Bun" examining an exaggeratedly large hamburger bun. The other two ladies poke at it, exchanging bemused comments ("It certainly is a big bun. It's a very big bun. It's a big fluffy bun. It's a very big fluffy—"). As one of the ladies lifts the top half of the bun, a comically minuscule hamburger patty with cheese and a pickle is revealed (prompting her to finish the sentence "—bun." with a much more disappointed tone). Peller immediately responds with her outraged, irascible question.[3]
Sequels featured Peller yelling at a Fluffy Bun executive from his yacht over the phone and approaching fast food drive-up windows (including the "Home of the Big Bun" and a restaurant with a golden arch) that were slammed down before she could complete the line.
[…]
There were many "Where's the beef?" promotional items, including bumper stickers, frisbees, clothing patches, a Milton Bradley game,[6] and more.
In 2011, Wendy's revived the phrase for its new ad campaign, finally answering its own question with "Here's the beef".[7]
During the 2020 COVID-19 pandemic, when stores were experiencing a shortage of beef, Wendy's revived the ad. [8]
To launch their new breakfast menu in Canada, Wendy’s released a new advertisement campaign called “Where’s the Bacon?” as a callback to the “Where’s the Beef?”. The new campaign is similar to its older counterpart, except it focuses on the amount of bacon in breakfast sandwiches rather than beef size. [9]”…
What’s the expression — ‘Where’s the beef?’ I need some
beef,” Judge Raymond Dearie, the independent arbiter, said during a conference
call.
"WASHINGTON — The special master reviewing materials seized
by the F.B.I. from former President Donald J. Trump’s compound in Florida
expressed skepticism on Tuesday about early claims by Mr. Trump’s lawyers that
certain documents were privileged and thus could be withheld from a Justice
Department investigation.
In a phone conference, the special master, Judge Raymond J.
Dearie of Federal District Court in Brooklyn, complained that the log of an
initial batch of documents over which Mr. Trump is seeking to claim privilege
lacked sufficient information to determine whether the arguments were valid.
Judge Dearie encouraged Mr. Trump’s lawyers to give him a
better sense of why they believed the documents could be lawfully shielded from
the Justice Department’s inquiry into whether Mr. Trump unlawfully kept
classified records at his estate and obstructed the government’s repeated
efforts to retrieve them.
“It’s a little perplexing as I go through the log,” Judge
Dearie said. “What’s the expression — ‘Where’s the beef?’ I need some beef.”....
**** VIDEO SUMMARY AND SELECTED COMMENTS FROM THE "MEIDES TOUCH "POLITICAL VLOG
Pancocojams Editor's Notes: -snip- These selected comments are all from Oct. 18, 2022 and are presented in chronological order with the oldest comments given first except for replies. Numbers have been added for referencing purposes only.
A telephonic status conference was held in the Trump Mar-A-Lago Search
warrant matter before Special Master Raymon Dearie who admonished Trump’s
lawyer for making nonsense and nonsensical privilege claims and asked Trump’s
lawyers “where’s the beef?
**** Selected comments from that discussion thread:
1. Lee Beckwith "Where's the Beef..lol..all I can see is those little old lady in the drive thru at Wendy's...lol 😆 🤣 😂"
** 2. H K S "Judge Dearie’s crack about “Where’s the beef”? Is extra funny, after Trump supporters shrugging off all the investigations into his crimes as a “nothing burger”. There’s a dad joke in here, somewhere."
** 3. Moonlight Pixie "Where's the beef and you can't have your cake and eat it ..I think Dearie likes food and isn't messing around."
** 4. Ted Hext " "Where's the beef?" is from an old Wendys Commercial featuring Clara Peller. I'm not sure if this pop culture trivia is still well known. It went what was our version of 'viral' at the time - break room common knowledge. It's quite fitting to us oldsers."
** 5. #YOUdon'thavetoreadthispost. "There's no beef in a trump-burger. It's all Lard - o"
** 6. Tom Smith "On the wall next to the pickle & ketchup"
** 7. Robert Campomizzi "It's from an OLDE time Wendy's ad campaign. And it totally applies here. I'm 42 and I only remember it cause adults would say it.. even years later."
** Reply 8. tradde11 "@Robert Campomizzi I remember that and the lady that did it. Was a great ad. And would suit this just perfectly."
** Reply 9. Dy no mite Nash " @Robert Campomizzi Yes! Totally remember that commercial back in the 80s. Everybody was running around saying it 🍔!"
** 10. blipco5 " "Where’s the beef?" can only come from an old timer."
** 11. Linda A Phillippi "If someone has a “ beef” it means they have an objection …this meaning long before Wendy’s commercials"
** Reply 12. tradde11 "@Linda A Phillippi That meaning hasn't been heard in a long time. Then again "Where's the beef" hasn't either."
** 13. Elizabeth Barton "FYI. "Where's the beef!" A catchphrase from an old Wendy's fast food commercial starring Clara Peller. She starred with Danny Devito in the movie, "Throw Mama From the Train." Definitely a generational meme."
** 14. Terry Lemal "Where's the beef=what's the problem?"
** 15. TheRealBillP "Up next from MY Generation: "(Here Comes the Judge!!!)" A Real Judge!
From "Flip Wilson" on: Rowan and Martin's Laugh-In!!!
Judge Dearie is the Man!!!!"
** 16. Mason Schwalm-[The Architect] "There’s no beef because, as the Right likes to say, it’s a nothing burger, lol"
** 17. frisco Prez "can trump back-up anything that he claims?"
** 18. Melanie Baran "One of my favorite commercials ever. Yup I'm that old too 🤣"
** 19. David Betsch "I think Judge Dearie just secured himself a part-time job doing commercials for Wendy's. "Where's the beef?" Got to love it!"
This is Part V of a five part pancocojams series about the name "Michael".
Part V showcases the 1991 song "Be Like Mike" and the original Gatorade "Be like Mike" commercial. That song and commercial refers to professional basketball player Michael Jordan.
It's my position that these songs and that commercial reinforced the popularity of the name "Michael."
****
The content of this post is presented for cultural, entertainment, and aesthetic purposes.
Thanks to Michael Jordan, Bernie Pitzel, and all those who were associated with this song and these commercials. Thanks to all those who are quoted in this post and thanks to the publishers of these examples on YouTube.
-snip-
Click https://www.ranker.com/list/famous-people-named-michael/reference for other famous men named "Michael".
****
INFORMATION ABOUT BE LIKE MIKE SONG AND COMMERCIALS
From https://en.wikipedia.org/wiki/Be_Like_Mike
"Be Like Mike" is a Gatorade commercial featuring American professional basketball player Michael Jordan that originally aired in 1992.
After seeing an early cut of the commercial, just featuring highlights of Jordan dunking, advertising executive Bernie Pitzel was disappointed. Pitzel came up with an idea to use the song "I Wanna Be Like You" from the 1967 film The Jungle Book, though Disney asked for more money in licensing to use it than Gatorade was willing to pay.[1][2]
Pitzel wrote the lyrics to "Be Like Mike" inspired by The Jungle Book song, and put it to a tune by Ira Antelis and Steve Shafer.[3] "If we had used music from The Jungle Book," Antelis told journalist Darren Rovell, "the advertisement would have been forgotten."[1]
In 2015, as part of its 50th anniversary celebrations, Gatorade re-aired a digitally remastered version of the commercial during NBA All-Star Weekend. The updated version ends by displaying the hashtag #BeLikeMike.[4] For the 25th anniversary of the commercial's release in 2017, Gatorade and Air Jordan collaborated to release the "Be Like Mike" collection. This collection included shoes, clothes, and accessories that featured Gatorade branding.[5]"
****
SHOWCASE EXAMPLES
Example #1:Teknoe (I Wanna Be) Like Mike 1991 RARE song JORDAN GATORADE COMMERCIAL
pjh1469, Published on Jul 12, 2009
VERY RARE SONG IN HIGH QUALITY,3:24 WHOLE SONG RADIO VERSION From 3 Song promo single.
****
Example #2: Be Like Mike Gatorade Commercial (ORIGINAL)
bigwayne84, Published on Oct 23, 2006
-snip-
The full one minute version of the original commercial from 92.
****
Example #3: Be Like Mike Remastered | Gatorade
Scott Cleveland, Published on Nov 10, 2015
****
This concludes Part V of this five part pancocojams series.
This is Part IV of a four part pancocojams series on recreational (street, old school) Double Dutch, with an emphasis on Double Dutch (jump rope) rhymes.
Part IV provides a partial time line of references to Double Dutch in American and British commercials, recorded songs, television shows, and movies. This lists is presented with information and comments.
This post also showcases one of this commercials: Coca Cola Double Dutch. Please help me identify a date for this Coca Cola ad!
Please add to this time line by sharing examples of references to Double Dutch that aren't included in this list. Thanks.
**
Click https://pancocojams.blogspot.com/2017/07/speculation-about-when-why-recreational.html for Part I of this series. Part I presents my thoughts about the reasons for the demise of recreational Double Dutch with or without chanted rhymes. Part I also includes an excerpt from an online article that provides a general overview about recreational Double Dutch, with emphasis on the years that girls were involved in this activity.
In addition, Part I also showcases four YouTube videos of recreational or competitive sports Double Dutch. A video of Malcolm Mclaren's 1983 song "Double Dutch" is also featured in this post, particularly for its visual documentation of Double Dutch sports teams more than for its South African sourced music. Selected comments about Double Dutch from those videos' discussion threads are also included in this post.
**
Click https://pancocojams.blogspot.com/2017/07/excerpt-about-recreational-double-dutch.html for Part II of this series. Part II features an excerpt from the chapter "Double Dutch And Double Cameras: Studying The Transmission Of Culture In An Urban School" by Ann Richman Beresina. This chapter is part of the 1999 book Children's Folklore: A SourceBook edited by Brian Sutton-Smith, Jay Mechling, Thomas W. Johnson, and Felicia McMahon (Utah State University Press, originally published in 1995).
In addition, Part II showcases the 1985/1986 McDonald Double Dutch commercial (which is also featured in Part I) as well as two YouTube videos of "Big Mac" performed as a two person and as a four person hand clap game.
**
Click https://pancocojams.blogspot.com/2017/07/excerpt-about-recreational-double-dutch.html for Part II of this series. Part II features an excerpt from the chapter "Double Dutch And Double Cameras: Studying The Transmission Of Culture In An Urban School" by Ann Richman Beresina. This chapter is part of the 1999 book Children's Folklore: A SourceBook edited by Brian Sutton-Smith, Jay Mechling, Thomas W. Johnson, and Felicia McMahon (Utah State University Press, originally published in 1995).
In addition, Part II showcases the 1985/1986 McDonald Double Dutch commercial (which is also featured in Part I) as well as two YouTube videos of "Big Mac" performed as a two person and as a four person hand clap game.
Part III showcases text (word only) examples of five recreational Double Dutch rhymes and provides comments about those examples, including suggesting probably Hip Hop sources for some of those rhymes.
The words to these rhymes are from Recess Battles: Playing, Fighting, and Storytelling, by Anna R. Beresin (Univ. Press of Mississippi, May 27, 2011).
Comments about the source of certain of these jump rope rhymes and explanations about the meanings of some of the topical references in those rhymes are also included in this post.
****
The content of this post is presented for folkloric, cultural, and recreational purposes.
All copyrights remain with their owners.
Thanks to all those who are mentioned in this post and thank to all those who are quoted in this post.
-snip-
This is part of an ongoing pancocojams series on Double Dutch (jump rope) and jump roping rope in general, particularly as those activities relate to African American females.
Also, click the tags below to find other posts in this series.
****
SHOWCASE VIDEO: Coca Cola Double Dutch 30 sec KOCL 8352 6:1:98 Edge Creative Red Car
TheRedCarChannel, Published on Oct 28, 2015
Coca Cola Double Dutch 30 sec KOCL 8352 6:1:98 Edge Creative Red Car
-snip-
When was this ad first aired? Please add that information in the comment section below so that I can include it in this Double Dutch timeline.
Also please help with the lyrics. Here's my transcription so far (Corrections to this transcription are welcome.)
The bottle is cool
The taste is real
When I drink it down
This is how I feel
The girls alright
This is what I say
C.O.C.A COLA"
-snip-
Later in the commercial, girls say "Coca Cola" faster and faster to match with the jumper's speed jumps.
****
PARTIAL TIME LINE OF REFERENCES TO DOUBLE DUTCH (Jump Rope) IN UNITED STATES & BRITISH COMMERCIALS, RECORDED SONGS, TELEVISION SHOWS, AND MOVIES
[Pancocojams Editor: This entry doesn't include the use of any of the featured songs in electronic games. If you know of any examples of this, please add them. Each British entry is noted as such. All other entries are from the United States.]
jingle:
"McDonald’s knows your Double Dutch is really hard to beat
‘cause when your jumping there is something magic with your feet
You’re jumping up and up and up
and we’ll give you a hand
You’re the reason we do it
If anyone can do it McDonalds knows who can."
****
1981 - Pick Up Your Feet documentary on Double Dutch http://mediaburn.org/video/pick-up-your-feet-the-double-dutch-show/
"A sweet, interesting, and enjoyable documentary about a double dutch championship for junior high age kids in New York. The tape featured mainly local kids from Manhattan and the boroughs, but the event drew an international crowd to the Lincoln Center on 6/13/81. We spend time with the teams as they practice and compete and hear about how they train and how they feel about their sport. The tape manages to simultaneously capture all of the tension of the competition and give a personal look at a number of the teams. Blumberg manages to catch the participants at their most raw and emotional moments, like when a 10 (?) year old girl is sobbing uncontrollably like she had just lost a family member. Blumberg asks her what place her team got. They were #1."
****
1983 - [British] Malcom MClarens 1983 single "Double Dutch https://en.wikipedia.org/wiki/Double_Dutch_(song)
" "Double Dutch" is a 1983 single by Malcolm McLaren. It is taken from his debut album Duck Rock....
"Double Dutch" is the follow-up to his successful debut single, "Buffalo Gals", and reached number 3 on the UK Singles Chart, making it his highest-charting single release... The song concerns the skipping game of the same name, with McLaren's narration mentioning several New York double Dutch troupes by name, notably the Ebonettes, whose name is also used as a chant in the chorus."...
-snip-
Here's an excerpt from https://www.vice.com/en_us/article/nn974m/double-dutchs-forgotten-hip-hop-origins-456 "Double Dutch's Forgotten Hip-Hop Origins" by Lauren Schwartzberg, Mar 31 2015
...."Double dutch's rhyming chants fit with those of the MCs, and the sport demanded a physical dexterity not too far removed from breakdancing. Soon, Blue was showing double dutch to British impresario and musician Malcolm McLaren—he immediately fell in love and wrote a song about the Ebonettes, another New York double dutch team, for his 1983 Duck Rock album. It quickly became McLaren's most popular song, reaching third place on UK singles charts."...
-snip-
Click https://www.youtube.com/watch?v=FZ4jMSCBswY for a YouTube video of this song.
"Big Mac
Fillet of Fish
Quarter Pounder
French Fries
Icy Coke
Sundaes
And apple pies"
-snip-
This is now widely known as a hand clap rhyme "Welcome To McDonalds" . (Note that the hand clap rhyme has added words). Click https://pancocojams.blogspot.com/2012/05/two-mcdonalds-handclap-rhymes-source.html for a pancocojams post on two McDonalds commercials that became hand clap rhymes . That post showcases "Welcome To McDonalds" and "McDonalds Is Your Kind Of Place".
Update July 31, 2017
"Reebox" is a brand of tennis shoe. This commercial is filmed as a video game. There's no jingle/rhyme. main words are "Reebox double tongue". ("Double tongue" refers to the fastener flap on the shoe.)
**
[Update August 2, 2017]
1991 - Double-Dutch Clorox Bleach Commercial, 1991 https://www.youtube.com/watch?v=jjhj7nUvp-w
vintage commercial Published on Jan 12, 2013
"There's only one way to get it Clorox clean." Perhaps, but there's probably a way to cause fewer hours of work for yourself. For instance, here's a laundry-lessening idea: maybe avoid playing double-dutch on a grimy sidewalk while wearing only white socks. There's another little kid wearing orange socks AND a pair of shoes - let's maybe try to emulate that kind of outdoor jumprope fashion behavior."
-snip-
This commercial for a brand name bleach product shows a multiracial group of girls doing double dutch. In includes a jingle about there being "only one way to be Clorox clean".
-end of 8/2/2017 video-
**
[Update: 7/30/2017]
1997- Sister, Sister (television series), episode entitled "Double Dutch" [Season 4, Episode 19] http://www.imdb.com/title/tt0701710/plotsummary?ref_=tt_ov_pl
"Tia and Tamera enter a double-Dutch contest for a family street fair and Tia overworks Tamera, not letting her see her 'guy' or even telling Tamera the reason why she is so driven. It turns out that after meeting an old childhood bully, Tia became obsessed with finally beating her at something."...
****
2007 - Jump In! https://en.wikipedia.org/wiki/Jump_In!
"Jump In! is a 2007 Disney Channel Original Movie, which premiered on January 12, 2007. It was released on Disney Channel UK on April 27, 2007. The film, starring Corbin Bleu and Keke Palmer, revolves around a young boxer, Izzy Daniels (Corbin Bleu), who trains to follow in his father's footsteps by winning the Golden Glove. When his friend, Mary (Keke Palmer), who harbors a secret crush on him, asks him to substitute for a team member in a Double Dutch tournament, then, Izzy discovers his new love for jumping rope and in the meantime, he soon discovers true love in Mary."...
****
2008- Raven-Symone recorded a cover of Frankie Smith's "Double Dutch Bus"
"Volgen nu!
One dutch, two dutch
Queens of the double dutch
We skip better than you by that much
Watch our feet, our moves are sweet
Our double dutchin' won't be beat
Touwtje springen, wat leuk.
-snip-
"Volgen nu = Dutch for "now follow"
Touwtje springen = Dutch for "jumping rope"
wat leuk = Dutch for "what fun") is often erroneously given as "fast feud".
****
2012 [British] "Maltesers Let Your Lighter Side Out TV Ad Airport https://www.youtube.com/watch?v=exPHfGsSRao
-snip-
"Maltese" is the brand name for United Kingdom chocolate candy drops. This commercial features
Malcolm NcClaren's "Double Dutch" song.
****
2013 - Wolf Of Wall Street movie includes Malcolm McClaren's Double Dutch song.
Missy joins Skateboard P for a special mash-up performance of "Come Get It Bae" and her classic "Pass That Dutch."
-snip-
[No other description is given on that page besides that quote.] The inclusion of Double Dutch in that BET televised show is mentioned in the article "Double Dutch's Forgotten Hip-Hop Origins" by Lauren Schwartzberg, Mar 31 2015 whose link is given above.
****
Added July 30, 2017
2014- The Real syndicated television talk show-[Double Dutch segment] Sep 29, 2014 https://www.youtube.com/watch?v=7I0c4OfX6JU
"Tamera Shows Off Her Double Dutch Skills"
-snip-
Tamera Mowry-Housley one of The Real's hosts, was the star of Sister, Sister along with her twin sister Tia. A popular episode of that series was when the sisters jumped in a Double Dutch competition.(1997).
****
2015 - "Double dutching" is included in the Top Five movie about New York https://en.wikipedia.org/wiki/Top_Five
This is mentioned is in the article "Double Dutch's Forgotten Hip-Hop Origins" by Lauren Schwartzberg, Mar 31 2015 whose link is given above.
****
2015 - Jump! television series on Lifetime channel http://tvbythenumbers.zap2it.com/network-press-releases/new-series-jump-to-premiere-friday-april-10-on-lifetime/377692/ New Series 'Jump!' to Premiere Friday, April 10 on Lifetime, Steve Baron, March 20, 2015
"via press release:
April - Lifetime’s all-new docu-series Jump!, chronicles the journey of one of the hottest jump rope teams in the country, Floyd-Little Double Dutch (FLDD), as they compete to defend their championship titles. Known as the face of Double Dutch, the team performed at the White House Easter celebration and opened up the 2014 BET Awards with Pharrell and Missy Elliot. Premiering Friday, April 10, at 10pm ET/PT, Jump! provides an inside look at the international competitive event filled with tricks, turns, tears and triumphs, and examines what it really takes to make it as the fiercest team in the country."
-snip-
This one season series showcased Newark, New Jersey's Floyd Little (Double Dutch) team. Click https://www.youtube.com/watch?v=ZVHEcfrCkuI "Jump!: Meet the Floyd Little Double Dutch Team | Lifetime"
****
Please add to this timeline. Thanks!
****
This concludes Part IV of this four part pancocojams series on Double Dutch.
This pancocojams post provides definitions of the terms "White privilege" and "woke" in their contemporary social consciousness contexts.
This post also provides information and commentary about Pepsi Cola's 2017 protest march ad that features Kendall Jenner and others.
A video of that ad is also included in this post.
Update: April 10, 2017: A video of spoof on this Pepsi Cola ad by "Saturday Night Live" is also featured in this post.
The content of this post is presented for historical and socio-cultural purposes.
All copyrights remain with their owners.
Thanks to all those who are quoted in this post and thanks to the publisher of this video on YouTube.
****
WHAT "WHITE PRIVILEGE" MEANS
From https://en.wikipedia.org/wiki/White_privilege
White privilege (or white skin privilege) is a term for societal privileges that benefit people identified as white in Western countries, beyond what is commonly experienced by non-white people under the same social, political, or economic circumstances. Academic perspectives such as critical race theory and whiteness studies use the concept of "white privilege" to analyze how racism and racialized societies affect the lives of white or white-skinned people.
According to Peggy McIntosh*, whites in Western societies enjoy advantages that non-whites do not experience, as "an invisible package of unearned assets".[1] White privilege denotes both obvious and less obvious passive advantages that white people may not recognize they have, which distinguishes it from overt bias or prejudice. These include cultural affirmations of one's own worth; presumed greater social status; and freedom to move, buy, work, play, and speak freely. The effects can be seen in professional, educational, and personal contexts. The concept of white privilege also implies the right to assume the universality of one's own experiences, marking others as different or exceptional while perceiving oneself as normal.[2][3]
-snip-
*Peggy McIntosh's name is given in that page as a hyperlink to her Wikipedia biography.
****
WHAT "WOKE" MEANS IN THE CONTEXT OF SOCIAL CONSCIOUSNESS
According to https://storify.com/mojoIOL/woke-twitter, the contemporary African American Vernacular English meaning of the word "woke" is "being in a state of awareness: "Being Woke means being aware.. Knowing whats going on in the community" specifically relating to racism and social injustice....
Woke ... describ[es] someone who is enlightened and has a greater understanding of social injustices."
-snip-
Click https://pancocojams.blogspot.com/2017/02/the-black-consciousness-movement-spike.html
"The Black Consciousness Movement, Spike Lee's Movie "School Daze" & The Vernacular Word "Woke" for more information about this meaning of the word "work".
-snip-
I believe that comment #21 and comment #30 below include the word "woke" with this meaning.
****
FEATURED VIDEO: FULL HD Pepsi Ad Commercial with Kendall Jenner
RollBizTV, Published on Apr 4, 2017
Watch the Full Pepsi Commercial starring Kylie Jenner.
-snip-
This is one of multiple YouTube videos of this ad. As of 10:42 AM {DST] this video had a total of
1,759,563 views with 5,889 thumbs up and 21,777 thumbs down.
****
EXCERPT FROM ARTICLE AND COMMENTS ABOUT PEPSI COLA'S 2017 PROTEST MARCH AD
Pancocojams Editor's Note:
There are numerous online articles and YouTube videos about Pepsi Cola's 2017 protest march ad. I selected to focus on this particular article and a portion of its comment section because it was the last one that I read on that subject. As of the publication of this pancocojams post, that article's discussion section had 150 comments. I read a large portion of those comments and I believe that these selected comments are representative of the comments that I read that mentioned or focused on the term "White privilege" and/or that included the word "woke" in their social consciousness context.
These examples are given without any editorial comments from me, excerpt a note about adapted spelling of provanity. I've excluded any comment from this compilation that only refers to the quality or lack of quality of that ad., and/or only critiques Kendall Jenner and/or the Kardashian/Jenner family. I've also excluded comments that only critique Donald Trump, and/or refer to the quality or lack of quality of Pepsi Cola products or any other soft drink product.
All of these comments were posted in that article on April 5, 2016 and April 6, 2017 and are presented in relative chronological order with the earliest comments given first, except for replies.
These comments are numbered for referencing purposes only.
By Maxwell Strachan, 04/05/2017 01:38 pm ET [in the Entertainment section]
"Pepsi apologized for its advertisement featuring Kendall Jenner at a political protest and pulled the video from YouTube on Wednesday following intense backlash over the way it portrayed demonstrators and police officers.
“Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize,” the company said in a statement, per Wall Street Journal reporter Jennifer Maloney.
“We did not intend to make light of any serious issue,” the statement read. “We are removing the content and halting any further rollout.”
“We also apologize for putting Kendall Jenner in this position,” the company concluded.
The advertisement, which was uploaded to YouTube on Monday, had already been removed by the time this post was published.
[...]
The ad faced near-immediate criticism over its portrayal of police-protestors relations. In the ad, Jenner walks through a crowd to hand an officer a can of Pepsi, leading to raucous cheers from the crowd and a smile from the officer.
Roughly an hour before Pepsi announced that it had decided to pull the ad, Bernice King, daughter of Martin Luther King Jr., criticized the ad herself. “If only Daddy would have known about the power of #Pepsi,” she quipped.
[...]
You can still view the ad below." [in that Huffington Post article]
****
SELECTED COMMENTS FROM THAT ARTICLE
1. Celso Garcia ·
DeWitt Clinton High School
"The problem with the ad is that Pepsi has done nothing to protest or speak out about the presidents actions. Their making protest and a sensitive topic seem trivial and not a big deal it's a elitist view of the world."
**
2. Dom Herrera ·
Works at ProTrack Guides, LLC
"To those posting how you don't get it, how it's an overeaction, etc. The fact you don't understand is part of the problem, you lack empathy."
**
3. Matt Caponi ·
Works at Freelance Filmmakers
"So if someone doesn't quite understand the issue it is because they lack empathy? That's all there is to it? A better approach might be to explain and educate, rather than to stigmatize. I think a lot of people do have empathy, but just don't fully understand the implications of this video."
**
4. Crazyworld
"I'm an ultra-progressive person, and I look to find the goodness in everything. I don't see what terrible harm the message of this video is, can someone explain it to me? Gracias, merci."
**
Reply
5.Fran Jaime ·
Works at Self-Employed
"Crazyworld Think about the brave black woman that confronted, without resisting, the cops rushing her. Now, think about how this ad minimizes protestors and the violence they face from the police. You're welcome."
**
Reply
6.Anna Herbs ·
Copywriting, Journalism, Wordpress Design at Freelance Writer
"Here's a fair explanation: for context I'm a white chick who works in film and marketing, but what matters most is this explanation I'm providing here to give you guys who don't get it a fair opportunity to get on the right side of history on this one: The fist bump with the African American guy, the cut shot to the woman in the head scarf, a racially mixed crowd cheering over a can of Pepsi for Pete's sake. It's a cynical attempt to use the equality movement as if it were some kind of puppet or a marketing ploy, instead of it being THE most important trend within the human race right now. It tokenises ethnic minorities, turning the symbol of each race into something more like a mascot than a human being. All human beings being equal is the most profound struggle on this planet, but with this advert Pepsi has made a pretty outrageous attempt to use people's hopes and dreams to sell soda, instead of truly supporting the movement with something less outrageously dumb. It just shows zero understanding of what the equality movement actually needs, it shows a kind of outdated racist attitude in viewing people of all colours (including white females like Kendall Jenner) as symbols to play with rather than actual human beings. I hope that helped!!"
**
9. Karen Bruce Holmes
California State University, Long Beach
"It would be hilarious if they had Kendall Jenner go from historic battle to historic battle, ending them with a can of Pepsi. Like having her end the Battle of Gettysburg with a can of Pepsi, stop Kent State shootings with a can of Pepsi, give a can of Pepsi to the Kamikaze pilots at Pearl Harbor. It could be her thing."
**
Reply
10. Colette Rudis ·
University of Dayton, Dayton, Ohio
"Karen Bruce Holmes
Ummm... no"
**
11. Michael Kushner ·
Cherry Hill High - East High School
"The problem with the ad is that it's slick, formulaic and insipid. The supposed protest looks like the kids of all the hollywood celebrities on their way to the Staples Center in LA for a concert. That is what's so tone deaf. Probably created by some rich, privileged millennials working for some ad agency that should be fired by Pepsi for wasting their marketing dollars. Empathy my ass! This ad is an insult to intelligence."
**
Reply
12. Jackie Carroll
"I couldn't agree more! My first thought when seeing the ad was that it was over stylized crap. It looked like a protest held outside of the Ford Modeling Agency!"
**
13. Barry Ellsworth ·
Contributor at Anadolu Agency
"I viewed the video. Are people really that cranky that they have to attack a Pepsi ad? There must be something better to do with their time."
**
Reply
14. Michelle Shabazz Schultz ·
Crown Princess at Atlantis the Underwater Island
"I guess "people" are cranky. Considering those nice cops have been killing unarmed or legally armed black men like animals."
**
Reply
15. Patricia Nolan Stein ·
Studio City, California
"I thought the commercial was fine. Not offensive at all. And the music was great. Yes, people are too cranky about this!"
**
Reply
16. Stephanie Myer ·
Works at Boeing Defense, Space & Security
"If its not a problem for me, it's not a problem. #whiteprivelege. Trivializing the struggles of generations of black Americans that die in interactions with police where we white people wouldn't even be looked at twice is a problem. When a bunch of white folks with guns can occupy a govt building for days and have no repercussions yet black people peacefully marching unarmed end up in jail because they don't have a permit, it's a problem."
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17. Al Bond ·
Chief Operations Officer at Rolling Hill Park LLC.
"Patricia Nolan Stein white privilege gives you this narrow view."
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18. Leona Nicholas-Hodge
"Patricia Nolan Stein your lack of understanding of the issues with this can be explained. It is on one hand white privilege. This is not an insult it's how it is. To never have been oppressed because of the colour of your skin. To not be judged because of your religion. Police brutality in the USA is very real. The whole world can see it. On the other hand to not see that your very own country is policed in the most horrific and brutal way is because you are blinkered or ignorant to it. If you saw, addressed and accepted that the system needed changing, you would understand the anger behind trivialising a very real problem for economic gain."
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19. Jennifer Ryder Layne
"Patrica Nolan Stein - So a white woman gives a police officer a can of Pepsi and everything is alright is it? Tell that to the mothers and fathers of children shot by said police officers, tell that to the people beaten, tear gassed, pepper sprayed, shot at with rubber bullets on a peaceful march. This ad was insensitive on every level - especially in the current climate you have in the US. The fact you don't see that is a problem in itself 😔"
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20. Marcus Crawford ·
Arlington, Texas
"Chris Holtry I'm privileged white guy too abd have to disagree. It's important to point out that most of those who fail to see the problem with this are white people. It's points to privelege and a blindness among the white population. We have to recognize that. It's a problem."
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21. William Pickens ·
West Virginia State University
"This shows there's very little diversity of decision makers in the marketing and advertising at Pepsi and/or their ad agency. Someone Black or of another minority that is woke would have voiced the inappropriateness of this ad. While I'm sure there are quite a few minorities that follow the Kardashians, none would think Kendall speaks for the Black community. Reality is she would not be at the fore in that premise. Blacks don't need a white savior, that's a disservice to everyone that has stood for our race, now and in the past. Stand with us if you believe we all have the same rights or get out of our way."
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22. Jeff Cross ·
Harvard University
"You going to condemn Dove Chocolate for doing similar last year? https://youtu.be/3sFSelSVFlo?t=49s
If you're this freaked out over a simple cola ad, then you've got way too much free time."
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23. Marcus Crawford ·
Arlington, Texas
"Jeff Cross that's not start the dove commercial did. Your comparison of the two shows either didn't watch the two or lack understanding of what the Pepsi commercial showed."
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24. Anna Herbs ·
Copywriting, Journalism, Wordpress Design at Freelance Writer
"It's weird... here in Britain literally EVERYONE sees how wrong that advert is from the second she fist bumps that guy. We've got our own sh&t to deal with coughbrexitcough but young British people are on your side!!!!"
-snip-
This word is fully spelled out in this comment.
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25. Jamarmaru Fraser ·
Nehelenia's right hand man. at Dead Moon Circus
"Interesting how most of the people who seem oblivious as to how wrong this ad is seem to share a trait in common. I wonder what that trait could be."
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26. Tom Johnson ·
Works at Evernote
"Two traits....Old and white. younger white people seem to get it."
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27. Sandra Ann Garcia ·
Writer at MLR Press
"Tom Johnson Now now, there's a lot of old white hippies out there fighting the good fight."
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28.Chris Peters
"Tom Johnson The only thing millenials "get" is how to whine, cry, and protest anything that doesn't suit their delicate sensibilities!"
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29. Anna Herbs ·
Copywriting, Journalism, Wordpress Design at Freelance Writer
"😂 I get your point, but I would have said that trait is being OLD. I'm a young British white chick, my generation is on the side of equality for all humans!!!!!!!! This advert is WRONG, vive le resistance!!"
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30. Justine Davidson ·
Spokane, Washington
"Tom Johnson, is being ageist ok tho?"
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30. Tom Johnson ·
Works at Evernote
"Justine Davidson if you're old and woke you're cool with me!"
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31. Cyril Hinds ·
Westbury High School (Houston)
"Tom Johnson this is the 2nd comment of yours that refers negatively toward "old" people as being out of touch. I'm 66 and I get how this commercial sucks. It almost sucks about as much as your attitude toward "old" people."
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32. Lois Allen
"Tom Johnson oops, you're stereotyping."
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33. Robert Andrews ·
Kokomo, Indiana
"Tom Johnson Be careful, Tom, one day you're gonna be that old guy."
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34. George Bernard
"Tom Johnson why is it all about race with you? This ad is insulting as sh*t to all people who have had to protest for their rights: blacks, gays, religious minorities, women, Chinese people (remember Tienemen Square?), Ukrainians, antiwar activists, unionists, and the list goes on. You seem to have blinders on."
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35. Ruth Black
"George Bernard The ad specifically mimicked an act that took place during the initial Black Lives Matter protest when a young black woman stood face to face to white male police officers in riot gear who promptly handcuffed and arrested her. So do you see how that race thing plays in there."
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36. John Beske
Works at Vegan Street
"For me, the problem of the ad has nothing to do with Kendall Jenner. I know very little about her and didn't know that was her in the video when I first saw it. My problems were that they carelessly appropriated the idea of protest, which is for many people is one of the few ways they can get their voices heard and they turned it into a fashion show of gorgeous twenty-somethings wandering to Coachella who don't seem to be standing for anything other than their belief that the rest of the world isn't drinking enough Pepsi, the idea that a good-looking white woman handing a soft drink to a cop during what is essentially a big street party is this huge statement about diversity and freedom worthy of climactic applause, and the hamfisted way they injected their product into everything that made any other messages disappear. I also feel bad because I like the song which will now be forever tainted with its association to this ridiculous mess."
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37. Bryan Caver
"So Pepsi thinks that a black American, who can be shot and killed for having a broken tail light (looking at you former LEO Michael Slager), can grab a can of Pepsi and give it a police officer without being shot and killed. I think their ad was the perfect ad for their rival Coca-Cola because it was so tone deaf and trivializes the need to protest violations to the 1st, 4th and 14th Amendments to our constitution.
As Bernice said, if only her dad had known about the power of Pepsi. Perhaps he, Megar Evers, John Lewis, Thurgood Marshall, Asa Philip Randolph and Frederick Douglass could have changed history by giving policemen a Pepsi and a smile, huh? The Riots in Ferguson, Missouri, Baltimore, Maryland and Milwaukee, Wisconsin highlighted that police routinely violate our constitutional rights. But sure, let's trivialize the trampling of let's trivialize the trampling of citizen's rights because (fill in stupid answer here)."
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38. Sally LaPlante Mellor ·
Works at Retired
"Hmmmm, lots of things offend me in this world...but this ad? No. How can we respond negatively to a positive coming together message? Maybe we had better tone down the anger and hatred...use it for the important things. This isn't one of them!"
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39. Lisa Weber Bender ·
The University of Akron
"Just because YOU think the message was positive does not make it so. Do you live in fear of unjustified brutality and oppression?"
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40. Tom Johnson ·
Works at Evernote
"Only a conservative white person lacking fundamental empathy would trivalize the feelings of others on such a serious issue. Congrats hon."
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41. Lisa Weber Bender ·
The University of Akron
"What Tom Johnson said."
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42. Patrick Coll
"Tom Johnson Why do you always trivalize the feelings of white people? So if you're white, you don't have a right to have an opinion on this ad?"
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43. Hank Hill
"Is anyone really surprised social justice warriors get offended about a commercial about social justice warriors?"
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44. Tom Johnson ·
Works at Evernote
"Please remind me when Pepsi and Kendall Kardashian Jenner were EVER involved with social justice...........oh, NEVER you say? THAT is why people take offense."
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44. Trina Roach
"Let me fix your question for you: Is anyone really surprised that people who put their safety, livelihoods and/or lives on the line for social justice are offended that their struggles are trivialized and commercialized in a vapid attempt to sell high fructose corn syrup???"
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45. Trina Roach
"Replace Ms. Jenner with any ransom white woman and this ad would be just as egregious. The trivialization of pressing social justice issues was flagrant.
What's the difference between protests in places like Ferguson and Baltimore compared to the Women's March in January? The police show up as though they're at war. Who's dressed/equipped for a fight right from the onset? But let a group of mostly white, mostly older women wearing cute pink hats take to the streets..... It's all high-5's and selfies.
What's Pepsi' s answer to social injustice and inequality? An ad dripping with stereotypical "multicultural" images against the backdrop of their branding. Lukewarm "protest" signage and friendly cops who can easily be assuage by a cool can of high fructose corn syrup.
Wow! What a shame Trayvon Martin didn't buy a can of Pepsi instead of his tea... So sorry Sandra Bland didn't have a can when she was arrested for being "belligerent".
Need I go on?"
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46. Stephen Mullins ·
Richmond, British Columbia
"I hear Pepsi revised the ad, now the script says:
Protester opens a can of Pepsi, but cop refuses it and opens a can of whoop ass instead."
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47. Patricia Murphy
"Did Pepsi even test this commercial in front of a diverse focus group before approving it? I'm going to go with no. And if they did, somebody should be out of a job. Police brutality is a present serious issue with some communities and a life and death issue in other communities. A Pepsi ad with a popular star is not the answer right now."
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48. Pamela Pollard ·
Manassas, Virginia
"Jay Fund you dont ask for white privilege it is given to you and the reality is.. the REAL reality. Two poor people one black one white walking at 3 am looking for help the odds are the white guy would get help first.
He didnt ask to get help first. It was just given to him. You cant really cash it in."
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49. William Pickens ·
West Virginia State University
"This shows there's very little diversity of decision makers in the marketing and advertising at Pepsi and/or their ad agency. Someone Black or of another minority that is woke would have voiced the inappropriateness of this ad. While I'm sure there are quite a few minorities that follow the Kardashians, none would think Kendall speaks for the Black community. Reality is she would not be at the fore in that premise. Blacks don't need a white savior, that's a disservice to everyone that has stood for our race, now and in the past. Stand with us if you believe we all have the same rights or get out of our way."
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50. Scott Satellite
Its sad that people have so much energy to be outraged about a Pepsi commercial, yet can't step away from their keyboards long enough to go vote or take action in the real world.
Newsflash: There are about a million other things happening in the world this very minute have far more dire conseqences than the content of a Pepsi ad."
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51. Brianna Amore ·
Solo Entrepeneur at Amoré Design Werks
"Oh really? Is there an election today that I'm not aware of? It is possible for people to walk and chew gum at the same time, you know."
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52. Brian Symons
"And yet here you are getting outraged at other people being upset about a Pepsi ad. Have YOU done anything about those "million other things happening in the world"?"
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53. Sally LaPlante Mellor ·
Works at Retired
"Hmmmm, lots of things offend me in this world...but this ad? No. How can we respond negatively to a positive coming together message? Maybe we had better tone down the anger and hatred...use it for the important things. This isn't one of them!"
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54. Lisa Weber Bender ·
The University of Akron
"Just because YOU think the message was positive does not make it so. Do you live in fear of unjustified brutality and oppression?"
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55. Jennifer LePore ·
Chino Hills, California
"So much wrong with this huge miscalculation from Pepsi. First and most obviously it's insulting to imply a celebrity and a beverage can instantly seal a chasm that's been forming for decades, is deeply complicated and involves issues of race, class, sex and all kinds of dynamics. Second, do we have to commodify every damn thing? Any time there's a significant moment in this nation some company is right there ready to capitalize on it. Merchandizing the snot out of everything timely just cheapens the message. Not every significant occurrence has to be made into a movie, a toy or something that can be packaged and purchased! Geez! Hopefully someone gets fired."
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56. Rod McCullough ·
Berlin, Germany
"Commercializing struggle is nothing new. The problem is that where it used to be a by-product of recognizing change in a culture and reflecting that in advertising and, thereby, profiting from "identifying" with the consumers, it has now become "monetizing culture by co-opting struggle". I mean, "Coke is Harmony" is a belated call to civil rights and what would become the idea of "multiculturalism". It was definitively the late 60's/70's; it was an unapologetic reference to 'loving' everyone regardless.
The fact that the advertising industry seeks out more revenue by using others' strive shouldn't make anyone catch the vapors. But, if you see it, call it out and, eventually, these companies get the hint. Overt bigotry or bias won't sell with today's consumer."
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UPDATE: Pepsi Commercial - SNL
Saturday Night Live Published on Apr 9, 2017
The writer-director (Beck Bennett) of Kendall Jenner's (Cecily Strong) Pepsi commercial shares his concept with friends ahead of the shoot.
-snip-
Click http://www.rollingstone.com/tv/news/watch-snl-spoof-kendall-jenners-tone-deaf-pepsi-ad-w475867 for an article about this spoof of Pepsi Cola's Kendall Jenner/Protest March ad by the American television series "Saturday Night Live".
