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Monday, February 7, 2022

Blackfishing (Video, Comments, Article Excerpts, & NPR Transcript Excerpt)



The Four 123, Nov. 8, 2018 
In today’s video, I discuss white influencers who are transforming themselves online to look like black women.... -snip- Warning- There is one instance near the beginning and one instance near the end of this video when the vlogger uses profanity.
**** Edited by Azizi Powell This pancocojams post showcases a YouTube video about Blackfishing. Selected comments from that video's discussion thread are included in this post along with selected comments from another YouTube video on this subject by that same blogger.. Excerpts from two online articles about blackfishing are included in this post along with an transcript excerpt of a NPR (National Public Radio) show about blackfishing. The content of this post is presented for socio-cultural and educational purposes. All copyrights remain with their owners. Thanks to all those who are quoted in this post and thanks to the vlogger who produce the video that is showcased in this pancocojams post.

****
SELECTED COMMENTS From https://www.youtube.com/watch?v=TPV_ncC2SzA&ab_channel=TheFour23 "BLACKFISHING | All Of These White Influencers Are Making Themselves Look Black"
The Four 123, Nov. 8, 2018 [This is the video that is embedded in this post.]

In today’s video, I discuss white influencers who are transforming themselves online to look like black women.... -snip- Numbers are added for referencing purposes only. Warning- There's a lot of profanity in the comment section for this video. However, none of those comments are included in the compilation below.

1. jssangel416, 2018
"Being black is always cool when it brings in money, gets views or provides entertainment and trends.  Let's see if they feel the same way when they're walking while black or getting pulled over by the police, followed in a store or are  accosted and questioned or blocked in a building or neighborhood in which you  'don't belong'."

**
2. Aisling Philippa, 2018
"I dunno about everyone else, but it seems like these looks have been modelled off the Kardashian girls’ styles ... who have been (rightly) accused of emulating black looks. It’s a disturbing trend."

**
3.  🚀CYBER PIGEON, 2018
"As the pale Irish girl that I am, I can’t say that I personally who how POC feel about all this. But my cousin who I am very close to is half Irish and half Caribbean. She takes after her Caribbean father though, and throughout her life has been looked down upon because people think that she’s like these woman in the video. It just seems very unfair that people think it’s ok to lose as another race, it’s wrong and hurtful to people that are from that race/mixed race. The same goes for people who try to look Asian, that’s wrong too."

**
4.  astoldbydes, 2018
"someone wrote on twitter "they want our rhythm but not our blues" bet they've never spoke on issues in the black community.

 I'm not surprised AT all they just think being black is "lit" and "trendy"."

**
5. Shay, 2018
"A couple of these women for sure are going out of their way to look racially ambiguous, but it’s a bold claim saying they are “posing as black”. Streetwear is everywhere, it’s a part of mainstream fashion. You cannot say a person is trying to be black for wearing streetwear. Style is also a product of where you grow up, a couple of the women you named are from the UK, that has a unique streetwear culture.. so that explains the style. Most of these women obviously tan, it’s popular for young women, especially in the UK, to use tanning beds to achieve a “holiday glow”, it’s how they prefer to look. Also do you somehow have their DNA background to prove they are not black? If not then there is no way you can justify this video. Black skin comes in all different shades, who are you to race label a person you only know through Instagram?. It’s dangerous and stupid, these young women, they’ll receive hate/bullying online and maybe it could affect their personal lives. ✌🏼"

**
6. niyah w, 2018
"It makes me feel sad and cheap. I am light skinned, and have aunties and other relatives/friends that are naturally like what they’re imitating. It’s confusing...I find it hard to explain myself...feels like appropriation in a way. I’m looking to discussions and opinion sources like this to help develop my thoughts."

**
7. WikiPamela, 2018
"Sadly, I'm not shocked at this next level cultural appropriation. 😕"

**
8. Star ***, 2019
"They say “Imitation is the sincerest form of flattery” but, this is beyond. It’s actually kind of creepy as well as outrageous. I would love to spend the day in the mind of one of these ladies. Find out exactly what it takes, to manipulate your looks to the extreme extent of looking like an entirely different race/person." 

**
9. Vlogs by Miss Candice, 2020
"I think it’s perfectly fine to admire the features and beauty of the black race, but don’t try and copy it. Just be you and who you were born to be. We are all different for a reason."

**** From https://www.youtube.com/watch?v=OHKLNbjTHsg&ab_channel=TheFour23 "Emma Hallberg Denies All "Blackfishing" Allegations...But She's Only Making Things Worse", The Four 23, Nov. 9, 2018

Numbers are added for referencing purposes only.
Warning; A few comments in this discussion thread contain profanity. One of those comments is given below with the word that is considered profanity given with amended spelling.

 1. 
karlie brooks, 2018 "everybody wanna be black until the cops come 🤧" ** Reply 2. wyrefrog, 2019 "Haha-ouch! It's funny and it hurts! (because it's true) 😭" **
3. Cee G. L, 2018 "I see sh-t* like this a lot. 

So many Whites want to be Black, until it's time to actually...be Black!  Being Black isn't something that you can "pick & choose" from, like you're at an all you can eat buffet where you decide which dish you'll have and which ones you don't feel is right for you.  Our Blackness is an everyday, lifelong thing, that comes along with struggles, battles, deep passion and strong culture, and that's not something any White person could every truly appreciate because the experience has to be lived and not imitated, mocked or played with for personal or financial gain.  This is "Blackfishing" in the very extreme sense of the word, but there were others before these girls, long before these girls came about.  There was the dancer/movie star, Fred Astaire & Gene Kelly, who stole & imitated the dance moves/routines of Black dancers, there was Elvis Presley, who also stole & imitated the dance moves of Black dancers as well as the music of Black artists.  In more modern times, we have the Justine Timberlakes, Justin Beibers & Iggy Azalea, who also imitate Black music and the style of Black people, but once again, when it's time to be Black, they become lily White.  The struggle is real for the Black & Brown people, so don't steal, imitate or mock us with your attempts to patronize us with insults, and for any Blacks who does not see a problem with this "Blackfishing" fad, you people really need to get your heads out of your ass and wake tf up!" -snip- *This word is fully spelled out in this comment.
** 4. MissPYT78, 2018 "I’m not mad at this at all. Them finally seeing  our beauty as legit makes me so happy. I’m 40 and have seen us black women spend years perming hair, wearing wigs, weaves and hiding from the sun to avoid getting darker. It’s sad but this is all true. The years of bleaching cream and dressing to look slimmer are moving to be out of trend. When I started working rockin breads was not professional. We’ve come along way in the last 20 years. Why not let them stress over trying to live up to  a different standard of beauty. I say more power to us!" ** 5. Emmanuelle, 2018 "I just think that black fishing is just as bad as blackface, and by this I think we should treat it the same. If someone is unaware of blackfishing being wrong we should inform them. If they still don't understand explain it to them and not just insult them. I live in Europe and where I am we're not taught the basic ethics around race, ( because of the lack of diversity). Blackfishing is cultural appropriation and I in her case I don't think there are any racist tendencies, however, it is still harmful because they are unaware that they are exploiting a minority to get paid promotions." ** 6. Lily, 2018 "Oh? So you think people painting their faces black, over exaggerating what are common prominent black features with makeup, and pretending to be idiots while doing so in order to make black people look idiotic, is just as bad as someone dressing in a way they think makes them look beautiful (even if some might view it as appropriation)? K " ** 7. Vlr Kth, 2019 "I find black people beautiful! Gorgeous faces and bodies. I love the diversity and beauty in their culture but I won't change my looks for it. I mean, anyone can still appreciate other people's culture and beauty without changing your appearance for it right? 😄" -snip- I believe this commenter is a non-Black Asian woman, based on her photograph. Based on This commenter's photograph is

** Reply 8. Ryan Clifton, 2020 "Ok, now if you were a model and lets say a particular style is trending lets say afros, afros can be made artificially by using different methods but african american people can get afros naturally if you got an afro is it cultural appropriation or a fashion trend? And if you were model and you had a choice of a cover for a magazine they asked you to get an afro would you style your hair that way?." -snip- Presumably, Ryan Clifton is posing this question to non-Black commenters.

** Reply 9. livora, 2020 "@Ryan Clifton  no, just because black culture,slang, fashion, music,hairstyles r trendy now does not erase the fact that on an actual black individual our cultural hairstyles are still seen as unprofessional & nappy/ghetto. So as long as we r not respected by the white system and society with rocking/repping our own culture the last person to profit from it is a white person."

** 10. N E S S, 2020 "When I tan I tan dark and it doesnt go away but she is doing extra stuff here. Especially the makeup looks. Curly hair and dark skin isn't unheard of in white people but she does seem to be working an angle here."

****

NEWSWEEK ARTICLE EXCERPT From
https://www.newsweek.com/blackfishing-meaning-definition-explained-1637979 " What Does 'Blackfishing' Mean, Exactly?"  By Soo Kim On, 10/12/21 AT 10:57 AM EDT
"What Is Blackfishing?

Blackfishing is a term that became popular after it was mentioned in a 2018 Twitter thread by journalist Wanna Thompson, NBC News reported in 2019.

Back in 2018, Thompson shared a thread highlighting several non-Black public figures who had used makeup, Photoshop and cosmetic surgery to appear Black or mixed race.

Thompson tweeted at the time: "Can we start a thread and post all of the white girls cosplaying as black women on Instagram? Let's air them out because this is ALARMING."

Can we start a thread and post all of the white girls cosplaying as black women on Instagram? Let’s air them out because this is ALARMING.

— Wanna (@WannasWorld) November 7, 2018

Blackfishing has been compared to blackface, the racist centuries-old practice of a non-Black person wearing dark makeup, often to mock the features of Black people.

In a July 2021 interview with CNN, Thompson explained: "Blackfishing is when White public figures, influencers and the like do everything in their power to appear Black."

This can entail tanning their skin excessively in an "attempt to achieve ambiguity," and sporting hairstyles and fashion trends pioneered by Black women, she added.

Leslie Bow, a professor of Asian American studies at the University of Wisconsin, described blackfishing as "a racial masquerade that operates as a form of racial fetishism," in a July interview with CNN.

Alisha Gaines, an associate professor of English at Florida State University and author of Black for a Day: White Fantasies of Race and Empathy, told NBC News in 2019: "On social media, they're curating a performance of themselves that's reliant on appropriating parts of black culture."

Why Do People Engage in Blackfishing?

[…]

Bow told CNN in July that there's a power dynamic in American society driving the notion that aspects of racial culture must be validated by those with status for them to be deemed positive or valuable.

"They might think that it operates as an homage because it appears to honor Black style. In this case, they graft off of what academics have called the esthétique du cool that attends Black culture," Bow explained at the time.

"In reality, Blackfishing situates that style as a commodity. It has the effect of reducing a people with a specific history to a series of appropriable traits or objects," the professor said. "Blackfishing is one form of racist love, how we appropriate otherness."

Gaines said blackfishing was "rooted in white privilege" and those who engage in it profit from brand endorsements and collaborations.

"They put themselves out there and have all of these followers thinking they're someone that they're not," Gaines told NBC News in 2019. "It's so deeply rooted in white privilege because they can take up a space that an actual black woman could have had."
-snip-
The fonts are the same as those that were originally used in this article. 

**** QCITYMETRO ARTICLE EXCERPT From https://qcitymetro.com/2018/12/11/blackfishing-appreciation-for-black-culture-or-cultural-appropriation/ ‘Blackfishing’: Appreciation for Black culture or cultural appropriation? by Katrina Louis, December 11, 2018
"Some are comparing 'blackfishing' to 'blackface and pointing out as another example of how mainstream wants Black people's rhythm but not our blues.

Social media has been buzzing about ‘blackfishing,’ the newly coined term which Urban Dictionary defines as a trend commonly perpetrated by white women who use tanning and makeup “to appear to have some type of Black African ancestry.”

Last month, Toronto writer Wanna Thompson launched a Twitter thread looking to bring “all of the white girls cosplaying as black women on Instagram” to the forefront. The viral post was shared nearly 25,000 times.

At the center of the controversy are several social media influencers accused of cultural appropriation — using makeup to get darker skin tones, fillers to get fuller lips, etc. — although many have strongly denied the claims. For instance, social media has deemed Swedish model Emma Hallberg the face of blackfishing, even though she says that her skin tone is a result of warmer seasons and tanning.

When asked, Hallberg — who boasts nearly 280,000 Instagram followers — told BuzzFeed News that she doesn’t see herself as anything other than white.

Many of her followers felt deceived by the misrepresentation as a woman of color, believing that she was Black or biracial. Hallberg was particularly criticized for not correcting accounts that identified her as a Black woman (she was featured on a variety of social media accounts celebrating Black women)."...
**** NPR TRANSCRIPT EXCERPT From https://www.npr.org/transcripts/694149912 
Blackface To Blackfishing ["Code Switch" NPR Radio series] , Feb. 13, 2019
..."[Gene Demby, Host of Code Switch] "
Which brings us to this phenomenon that people are referring to as a new form of blackface - blackfishing, you know, like catfishing. Lauren Michele Jackson is a Ph.D. candidate at the University of Chicago. She's the author of a forthcoming book called "White Negroes." And in a piece for Slate, Lauren wrote that these blackfishers aren't trying to be black exactly. What they're doing is something more complicated and insidious.

LAUREN MICHELE JACKSON: Blackfishing is the relatively recent online phenomenon, particularly on Instagram, where influencers and other online personalities are using fashion and tans and other physical features to present themselves as possibly black or biracial or racially ambiguous when they are, in fact, white.

DEMBY: And in your Slate piece, you argue that those personalities, those IG influencers, they're not exactly doing blackface. They're doing something a little bit messier than that.

JACKSON: Yeah. So blackface as we, you know, traditionally think of it, we think of the dark, dark paint. We think of minstrel culture. There is at least some sort of deliberation about mimicking and imitating a black appearance, a black person. In this case, it's a little bit weird and a little bit different because, you know, obviously there's no, you know, dark paint involved. There might be bronzer instead. There might be a hair curl pattern that kind of suggests Afro-textured or kind of kinky-textured hair. But there isn't the stark mark that we would associate with blackface. You know, it's a lot more subtle. It's kind of hard to tell, you know, whether or not, you know, they are really trying to imitate a black person or whether these are just styles that have just been inherited from the kind of worldwide distribution of American hip-hop culture.

DEMBY: So they're trying to mislead people - right? - or at least misdirect them.

JACKSON: I would say that - maybe not so much intentionally misleading people but, at the very least, enjoying the kind of ambiguity that their appearance inspires in viewers and people who are following them. So when we questioned, for example, Emma Hallberg, she said, you know, I am white. I'm white. I've never claimed to be anything else. And a lot of other influencers who have been kind of caught up in the controversy have done something similar. And yet on the same token, you know, when you go to their profiles, you can tell that there is a kind of love of, you know, having that appearance of somebody who, you know, is from the hood or from the block.

DEMBY: And also, like, the people who are responding to them seemed to be surprised when they found out they were white too.

JACKSON: Yeah, absolutely.

[…]

JACKSON: Yeah. It's hard because it's like in the largest possible picture, you can say black culture is perceived as being super profitable as long as it's out of the hands of black people. But then you look at an individual like Emma Hallberg who has so many followers on Instagram, who may or may not have sponsorships and collaborations with particular brands. And so in her case, I think it's really a matter of - you know, if a lot of people are saying, you know, this is super disrespectful - I think you need to be a little bit more forthcoming about where the idea for your styles, which you're being praised for - having such great style - I think you need to be a little bit more forthcoming about where that's coming from - giving credit where credit is due and kind of, like, maybe citing your influences a little bit more. But it gets hard when you talk about the level of individual. But ultimately, you know, if we are talking about a structural thing, you know, it happens through individuals - but it also happens through, you know, not just the Emma Hallbergs but the companies and the corporations who maintain fashion culture, who are giving these kudos out to certain folks and not other folks. And, I mean, these are the actual power players who have influence over what we kind of praise in pop culture.

DEMBY: One of the things that's really obvious when you look at this is that a lot of these Instagram models, who have gotten in trouble for this, are not in the United States, right? Like if you're in Sweden, like, the racial dynamics in the United States are completely foreign to you. And so does the fact that they're foreigners suggest anything to you in particular?

JACKSON: You know, the U.S. is really, really good at forcibly exporting American popular culture wherever it can. And so you can see your influences all around the world being taken up by people who have no idea of the regional and cultural and historical and political context of being black in America. And that's just kind of the way it is. And that is kind of what makes the appropriation discussion so, so sticky. And why I would say the intent is not really the object of critique - you know, the object of critique is this ravenous culture of consumption where the things that black folks invent and create and do is just so marketable. And America is so thirsty for it, and the world is so thirsty for it. And then so when you get to a person outside of the United States, it gets really hard to say like, I want to penalize for you for this, but it' not necessarily anybody's fault. It's just the way that our culture works and thrives and survives.

[…]

DEMBY: That was Lauren Michele Jackson, the author of the forthcoming book "White Negros." So there it is. We talked about blackface. We're never doing it again - until the next time, I guess. To the people who've been emailing us over the last couple weeks about this, you know who you are. Just no - just don't. Just don't do it. This really isn't that hard. It's not.”…

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