LeeAnet Noble, Nov 10, 2015
New commercial for French mobile phone company Sosh for
which LeeAnet Noble (Rick Owens ss14
Paris fashion week) choreographed, assisted in casting and direction
****
Edited by Azizi Powell
This pancocojams post showcases a 2015 commercial for a French mobile phone company and includes a description of that commercial whose background music is a clip of the hit 1965 R&B song "The Clapping Song" by Shirley Ellis.
A You Tube sound file of Shirley Ellis' The Clapping Game is included in this post along with information about Shirley Ellis. Information about Lincoln Chase, the writer of "The Clapping Song", and several other hit R&B songs from the 1960s is also included in this post.
In addition, this pancocojams post also provides information about LeeAnet Noble, the choreographer for that 2015 French phone commercial.
The content of this post is presented for cultural, entertainment, and aesthetic purposes.
All copyrights remain with their owners.
Thanks to the four women who are featured in this commercial. Thanks also to choreographer, director LeeAnet Noble, and all those who were associated with this commercial. Thanks to singer Shirley Ellis and song writer Lincoln Chase for their musical legacies. Thanks toall those who are quoted in this post. Thanks also to the publishers of that commercial and that R&B sound file on YouTube.
****
MY DESCRIPTION OF THE 2015 SOSH TELEPHONE COMMERCIAL
The 2015 commercial for the French mobile phone company features two young Black women and two young Asian women moving to the beat of Shirley Ellis' hit 1965 R&B record "The Clapping Song". The commercial begins with the young women in front of a blank white screen wearing different variations of black & white shirts and white tennis shoes without socks or stockings. In other scenes in this commercial, the women wear other color clothing and move in front of a blank screen which compiments that color.
For most of the .56 minute commercial, the women perform "steppin/g" - a movement art that originated with historically Black Greek letter fraternities and sororities and is still mostly associated with those organizations. Some of the stepping routines include "pattin Juba" (doing the hambone). "Pattin Juba" originated with enslaved African Americans and involves rhythmically slapping (patting) one's hands, chest, feet, knees, and legs. In that 2015 French phone commercial, those pattin Juba motions are also shown seperat from stepping. In addition to stepping and patting Juba, the women in that 2015 commercial are also shown performing partner hand claps, performing some movements lifted from tap dancing, some dance movements, and posing for the camera.
The unseen narrator in this commercial speaks French, encouraging people to purchase Sosh mobile phones.
Click these links for some closely related pancocojams posts:
http://pancocojams.blogspot.com/2011/10/pattin-juba-hambone-and-bo-diddley-beat.html "Pattin Juba, Hambone, And The Bo Diddley Beat"
http://pancocojams.blogspot.com/2021/03/body-patting-styles-in-stepping.html "Body Patting Styles In Stepping Routines Of Historically Black Greek Letter Sororites"
https://pancocojams.blogspot.com/2021/03/body-patting-in-historically-black.html "Body Patting In Historically Black Greek Letter Fraternities Stepping Routines".
Also, click the tags that are given below.
****
SHOWCASE YOUTUBE SOUND FILE
Cruisin' FM - with Good Times & Great Oldies,
****
INFORMATION ABOUT SHIRLEY ELLIS' & HER HIT RECORD "THE CLAPPING GAME"
Excerpt #1
From https://en.wikipedia.org/wiki/Shirley_Ellis
"Shirley Marie O'Garra[1] (stage name Shirley Ellis, married
name Shirley Elliston;[2] January 19, 1929 – October 5, 2005[3]) was an
American soul music singer and songwriter of West Indian heritage.[4][5] She is
best known for her novelty hits "The Nitty Gritty" (1963, US no. 8),
"The Name Game" (1964, US no. 3) and "The Clapping Song"
(1965, US no. 8 and UK no. 6). "The Clapping Song" sold over one
million copies and was awarded a gold disc.[6]
Career
By 1954, Ellis had written two songs recorded by the
Chords.[5] She was originally in the group the Metronomes and married the lead
singer, Alphonso Elliston. All her solo hits were written by her and her
manager, record producer, and songwriting partner Lincoln Chase.[7]
Ellis had recording contracts with the Kapp Records subsidiary Congress and later Columbia and Bell, but retired from the music industry in 1968.
In August 2020, "The Clapping Song" was featured in a TV commercial for the Samsung Galaxy Tab 7, and in April 2021 her "I See It, I Like It, I Want It" was in another Samsung commercial, this time for the Galaxy Z Flip 5G and Galaxy Z Fold2.
Personal life
Shirley O'Garra was born to William H. and Petra (Smith)
O'Garra. Her father was a native of Montserrat, and her mother was born in the
Bahamas.[4]”…
-snip-
Shirley Ellis was African American.
****
Excerpt #2
From https://en.wikipedia.org/wiki/The_Clapping_Song
" "The Clapping Song" is an American song, written
by Lincoln Chase, originally arranged by Charles Callello and recorded by
Shirley Ellis in 1965.... The song was released shortly after
Ellis had released "The Name Game". "The Clapping Song"
incorporates lyrics from the song "Little Rubber Dolly" (which does
not contain the ‘3 6 9’ part)[1] a 1930s song recorded by the Light Crust
Doughboys, and also features instructions for a clapping game. The single sold
over a million copies, and peaked at number eight in the United States[2] and
number six in the UK.[3]"
-snip-
Click http://pancocojams.blogspot.com/2019/02/some-early-examples-of-childrens-rhyme.html for a 2019 pancocojams post entitled "Some Early Examples Of The Children's Rhyme "Once Upon
A Time The Goose Drank Wine"
****
INFORMATION ABOUT LINCOLN CHASE
From https://en.wikipedia.org/wiki/Lincoln_Chase
"Lincoln R. Chase (June 29, 1926 – October 6, 1980) was an
American songwriter and occasional recording artist. As a writer, his most notable
songs were "Such a Night", "Jim Dandy", and several of
Shirley Ellis' hits in the early 1960s including "The Name Game" and
"The Clapping Song".
Chase was born in New York City, the only child
of West Indian immigrants. Lorenzo, his father, was born in Cuba and his
mother, Edith (or Elizabeth), was a native of the British West Indies. He was
raised in New York City. "...
-snip-
Lincoln R. Chase was African American.
****
INFORMATION ABOUT LEEANET NOBLE
From https://www.amazon.com/LeeAnet-Noble/e/B078MT5HPD%3Fref=dbs_a_mng_rwt_scns_share
"LeeAnet Noble is an internationally critically acclaimed
choreographer, director, performer and writer. She started out at the age of
two singing and dancing under her Grandmother Loncie Norwood Malloy (National
Symphony Orchestra) and would follow her mother Lauretta Malloy Noble to her
performances with such artists as Queen Latifah. In her 20+ years in the
industry, she has learned the tools necessary to navigate this world. From
working as a publicist with A-list artists to working with Disney Theatricals,
Rihanna, Alicia Keys, casting and choreographing major commercials and fashion
shows for Paris Fashion Week and New York Fashion Week, directing and creating
live productions and more she has developed an eclectic and sought after
approach. She has been featured in millions of magazines and in museums across
the world for her mold-breaking work alongside her partner and mother Lauretta
Malloy Noble."...
-snip-
This biography is reformatted to increase its readability.
-snip-
LeeAnet Noble is an African American woman.
****
Thanks for visiting pancocojams.
Visitor comments are welcome.
No comments:
Post a Comment