Mississippi Senate Candidate Scott Colom's 2026 "Pick Another Protein?!" Campaign Ad Helped Flip Mississippi Blue

 
This Campaign Ad Is Incredible

TBNewsroom, Oct 20, 2026  LIVE News | U.S. Politics, White House & Breaking News

“Pick another protein?” 😂 Mississippi Senate candidate Scott Colom is turning Cindy Hyde-Smith’s comments about rising beef prices into one of the campaign’s most talked-about ads. 

The ad features Mississippians firing back with a different suggestion: pick another senator. 🥩🔥

https://www.youtube.com/watch?v=m-NTtZT29VM

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Edited by November 7, 2026

This pancocojams post showcases Mississippi's Democratic candidate for the United States Senate Scott Colom's October 2026 campaign ad "Pick Another Protein?!"

This post showcases a YouTube video of that ad and includes a transcript of that ad. This pancocojams post presents some comments from the discussion thread of a YouTube video short of that "Pick Another Protein?!" ad and also includes my editor's notes about why I believe that campaign ad is so highly regarded.

The content of this post is presented for historical, political, and socio-cultural purposes.

All copyrights remain with their owners.  

Thanks to Scott Colom and his campaign for producing this "Pick Another Protein?!" ad. Thanks to all those who were associated with that ad, including those who are featured in that ad. Thanks to all those who are quoted in this post, and thanks to the publisher of this embedded video on YouTube.
-snip-
Click https://pancocojams.blogspot.com/2026/11/comments-from-maighstir-tarot-youtube.html for the closely related pancocojams post entitled "Will Mississippi's Democratic Candidate Scott Colom (A Black Man) Win The 2026 Election For United State Senator? (Comments From YouTube's Maighstir Tarot Discussion Thread)".

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TRANSCRIPT FOR THE CAMPAIGN AD "PICK ANOTHER PROTEIN?!"
from AI Overview

[Note: This transcript includes my corrections regarding the genders of two of the speakers in that ad.]

  

AI Overview

 

The transcript of Scott Colom’s viral campaign ad features a clip of U.S. Senator Cindy Hyde-Smith responding to rising beef prices, followed by a reaction from a voter grilling burgers:

• [Video opens with a clip of Senator Cindy Hyde-Smith from a February TV interview]:

Hyde-Smith: “Price of beef continuing to go up. You know you have so many proteins to choose from.”

• [Cuts to a man grilling burgers]:

Man: “Pick another protein? Sheee-it. I'd rather pick another senator instead.”

• [Variations/Repeats in the ad]:

[Woman]* “Pick another protein? She done lost her damn mind. I'd rather pick another senator.”

**Woman: “Pick another protein? What the? Pick another senator instead.”

-snip-
AI Overview misidentified the gender of two people in this ad and didn't mention their race.

The first man is a young White man. That man is s shown flipping burgers at a barbecue grill presumably outside his home.

 *AI Overview misidentified this speaker as a man.  That speaker is a middle age or older Black woman who is seated and eating a a table in a restaurant.

** AI Overview also misidentified this speaker as a man. That speaker is a middle age or older White woman shopping at a grocery store.

Undoubtedly, the producers of this campaign ad wanted to appeal to all adults in the state of Mississippi regardless of their age and race. Therefore, it seems to me that those producers were very mindful of the races and ages of the people in that video as well as how they were depicted (i.e. what they were doing, what they said, and how they said it. I believe that all these components were factored in and succeeded in producing this viral, highly regarded, and successful campaign ad*

I particularly point to the White man in this ad's elongated pronunciation of the word "sh-t" as it is pronounced in African American Vernacular English.  My sense is that that pronunciation was scripted not only to appeal to younger adults regardless of their race, but to suggest that in ways that matter, all people from Mississippi share a common cultural and care about the same things such as the high prices of meat. Besides that, the way that White man flipping the burgers said "sh-t" makes this ad more memorable and gives something immediate that people probably have  talked about.

I also think that the fact that each of the speakers in this ad cursed or almost cursed was meant to convey how angry people in Mississippi are about this subject (of Republican Cindy Hyde-Smith saying that they should "Pick another protein" because beef is so expensive now instead of using her position as Senator to advocate for those prices to come down.

However, even with the cursing or almost cursing and although the subject is serious, I think what wins over it's viewers is its humor. Scott Colom is shown at the end of this ad-smiling in his office-conveys to me the message that even though this is a dire situation, he's self-assured because he has the skills that are needed in these difficult times. He's "got this".  

It also should be noted that this campaign ad uses the tune of the highly popular 1980 pop song "Another One Bites The Dust" by Queen. ( https://www.youtube.com/watch?v=rY0WxgSXdEE )

I'm sure that the title of that song was part of the strategy for using that up-tempo tune in that ad. Furthermore, I'm sure that to solidify their appeal for all Mississippians regardless of race, the Colom campaign went with a tune for that ad that was performed by a White British Pop band rather than a tune from a Black R&B or Hip-Hop group. After all, Scott Colom already had already gained the support of Black Mississippians. He had to shore up his outreach and support among non-Black Mississippians.   

It also seems to me that the lack of flashiness of this ad and the probably low amount of money spent producing it (compared to other campaign ads that I've seen) contributes to its appeal and it's message of authenticity.  After all, it's message is very clear and easy to remember: "Because Cindy Hyde-Smith is saying "Pick another protein rather than doing what needs to be done to help lower prices, you need to pick another senator. Vote for Scott Colom".  

*The success of this ad can be measured not only by the accolades it receive/d but also by how well that candidate did in his campaign. (As of the time this pancocojams post has been published, Scott Colom has not yet been officially declared the winner of that Senate race, However, the amount of votes that he has received has been consistently higher than his Republican opponent.)

I believe this is an example of AI Overview either being programmed to be colorblind or not understanding the importance of race/ethnicity in the USA. 

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SELECTED COMMENTS FROM THE DISCUSSION THREAD OF A YOUTUBE VIDEO SHORT OF THIS SAME SCOTT COLOM CAMPAIGN AD
From https://youtube.com/shorts/ozTp2-tou5I?si=Tq-AJ7SHMHSPQprC "Scott Colom's new ad is a must-watch 🔥" by The Democrats, Oct 15, 2026

These comments are presented in their relative chronological order with the oldest comments given first except for replies. Numbers are added for referencing purposes only.

October 2026 [with no specific dates cited in this compilation]

1.@el.lobo.de.norte.california
"America needs Colom as US Senator. This campaign ad is 🔥🔥🔥🔥🔥🔥"

**
2.@WLGW0687
"This is the best ad anyone has made this year. I’ve watched it numerous times the last couple days 😂 Still not old."

**
3.@sandraporter1597
"lmbo 😂 pick another senator"

**
4. @KaleLynn-w7r
"GREAT AD!!! 🎉🎉🎉👏👏👏👏👏"

**
5. @heatherrice6862
"Bravo Brother  ! Perfect AD ! 🇺🇸🇺🇸🇺🇸✊️✊️✊️👏👏💯💯💯🌊🌊🌊🌊🌊🌊🌊🌊🌊🇺🇸🇺🇸🇺🇸🇺🇸"

**
6. @Fredia-k5d
"As they eat filet mignon, they want US to eat peanut butter and jelly.

Pick another Senator."

**
Reply
7. @12thDecember
"I can’t even afford peanut butter. Stopped buying it about 6 months ago. 🙁"

**
Reply
8. @Fredia-k5d
"@12thDecember 😢"

**
Reply
9. @extremistgarchomp4950, November 5, 2026
"@12thDecember   hope change starts with helping people like you friend"

**
Reply
10. @PRB-c5w, November 6, 2026
"@12thDecember 💔 everything has gotten sky high!!"

**
11. @baritonewoman4702
"C'mon , people in Mississippi, vote out Cindy High-Prices."

**
12. @JohnRhymes
"We the people agree and approve this message."

**
13. @loriparks8657
"This commercial is brilliant. 🌊🗳👏🏿"

**
Reply
14. @DannyWilson-v1z
"Spread the word on it."

**
15. @adamt253
"I've never wished to live in Mississippi but I definitely wish I could vote for this guy! 😂👍

 Shii! Best effin' political commercial I have ever seen!"

**
16. @Nikkihadababyitsaboye7z
"I love this 😂"

**
17. @PoliticalFelon
"Well done 👏🏾👏🏾👏🏾👏🏾"

**
18. @monicabrown1970
"Best political ad of the entire cycle ❤"

**
19. @aBlvckGuy
"This was clever 😂"

**
20. @sandraporter1597
"lmbo 😂 pick another senator"

**
21.@user-ht1mk2uj7d
"🔥🔥🔥🔥🔥"

**
22.@ruelpile
"I love this commercial!!!! Pick another Senator!!!!!"

**
23. @LilibetHagel
"Makes me want to knock on doors for Colum. Bravo to the ad person too.

Mississippi suppresses the vote among working people by not allowing early voting. Shameful!"

**
24. @judd442009
"Send Cindy Hyde-Smith into retirement.  She needs to get real."

**
25. @mick136
"Picking another senator instead is obviously the best way to go. Godspeed, Mr. Colom!"

**
Reply
26. @thelittlegoblinchannel.7943
"This wins the Internet."

**
27. @lynne10tin
"Mississippi needs to turn blue asap"

**
Reply
28. @aarondegagne3405, November 6, 2026
"They did!!!"

**
Reply
29. @tommiehorton8715, November 7, 2026
"DONE!!"

**
30. @YellowDogDemocrat
"COLOM for Mississippi!"

**
31. @Aubs-k2v
"Yassss love this 😂👏"

**
32. @boricua4052
"Love it sheeeeetttt😅"

**
Reply
33. @ericflores82
"❤❤😂😂😂"

**
34. @keithallen5185
"Mississippi has a vast history of being a state with the strictest voting laws, lowest voter turnout, and is well-known for suppressing its citizen’s constitutional right to vote  There is no early voting.   It's an American disgrace."

**
35. @mattmulroypro
"Republicans are so out of touch!! Roaring 20s parties and insider paydays, then they tell us to eat horse and insects on state-sponsored tv"

**
36. @whiskeyforcats
"My inlaws live in MS and I know they'd love this. Wouldn't vote blue if it killed them, but they'd love the ad."

**
37. @OtisKimbrough
"I’ll stick with beef, cooked mid rare with steaks always, or smashed burgers with ground beef. Ground beef 4 bucks a pound, steak around 13 bucks a pound"

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November 1-November 4, 2026 

38. @YellowDogDemocrat, November 1, 2026
"Sheeeeeet pick a bunch of new Senators!!!!"

**
39. @305mom7, November 2, 2026
"This ad is upbeat with a strong message.  Get out the vote Mississippi!  Scott Colom checks all the boxes for your great state."

**
40. @DalTheFox, November 3, 2026
"Tomorrow, this could be the ad that flipped MISSISSIPPI"

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41. @GoldenStateRewind, November 4, 2026
"This is a great ad. Thank you"

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42. @Igaveyoumyfakename, November 4, 2026
"That shyt is straight GENIUS"

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November 5-November 7, 2026 [the date this post was published]

43. @patricedoeshair, November 5, 2026
"Simply perfect 💙💙💙"

**
44. @basedchad2337, November 5, 2026
"This ad unironically won him the election"

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45. @mharris2100, November 5, 2026
"This ad is priceless!  😂"

**
Reply
46. @moonbean9050, November 6, 2026
"Best ad of the entire election season"

**
47. @smartiee74, November 5, 2026
"I'm here while Mr. Colom is ahead by 1,100 votes in Mississippi.....and they don't do recounts.....😁😁"

**
Reply
48. @williampfeifer5026,  November 7, 2026
"Right now, it's 2,574."

**
49. @NBee888, November 5, 2026
"Hahhaha I can’t stop watching it it’s so on point"

**
50. @steveshea6148, November 5, 2026
"This ad is 😅😅 LEGENDARY !"

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51. @timwong8604, November 5, 2026
"Don't mess with ppl's protein"

**
52. @tushargkwd, November 5, 2026
"This ad is work of a genius. Short and delivers the message super effectively"

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53. @jackblack1653, November 5, 2026
"😂😂😂 This ad should be studied by all future political strategists until the end of time"

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54. @KJThePublicist, November 5, 2026
"And Mississippi has indeed chosen another Senator..."

**
55. @user-eo1sv5kn4i, November 5, 2026
"Best political ad I’ve ever seen, fun and empowering."

**
56. @jamil.8218, November 6, 2026
"White bro in the beginning hit that "shiiiii" so clean! 😂 Brilliant ad!"

**
57. @SuzanMcDowell
"Genius ❤"

**
58. @jameslafourche2961, November 6, 2026
"Whoever came up with this ad deserves a raise."

**
Reply
59. @PeksimLutor-n5o, November 6, 2026
"Deserve another senator! 😂"

**
60. @PigeonaLaw. November 6, 2026
"This is the best ad I have ever seen great job 😊🎉🎉❤

**
61. @PeksimLutor-n5o, November 6, 2026
"Hahaha this is so brilliant, SO BRILLIANT!!!"

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62. @wannerknappe0483,November 6, 2026
"The ad that flipped MISSISSIPPI blue"

**
63. @cosmicblackentity, November 6, 2026
"burger being so central to american life it flipped mississippi blue"

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Reply
64. @itsmebedazzle, November 6, 2026
"Exactly, and that's why this commercial really hits home with people. A simple dish like spaghetti was a staple with families on a budget. It was filling and could stretch for days."I’M SO PROUD OF Y’ALL" FROM Cali"

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65. @Whomikejones972, November 6, 2026
"That shiiiii is sending me lo"

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66. @fionawallace580, November 6, 2026
"This should win an award. It’s brilliant"

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67. @frederickiii5000, November 7, 2026
"North Carolina approves this message."

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68. @kellyhopson5773, November 7, 2026
"The burger looks seasoned"

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69. @cellosong, November 7, 2026
"Humor drives the message home - haha! Congratulations!"

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Reply
70. @josephinelourens2083, November 7, 2026
"I love this humour. Go SCOTT!! From South Africa. I watched it 10 times."

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71. @backhand4, November 7, 2026
"This ad will go down in history"

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72. @PRB-c5w, November 7, 2026
"Pick another protein?

Shoooooot, I'd rather pick another senator instead and they did!!!!

You lost cindi..🌊🌊🌊🌊🌊🌊🌊🎶😂😂😂😂😂This is brilliant!! I have been repeating the first 2 ppl responses since Nov 3!!😂😂😂😂"

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