TIMELESS NOEL, September 15, 2017
[...] Kenyan ghetto/ slums are known to produce some of the best dance moves ever. The new craze, ODI DANCE is a form of dance simply and known to have originated from the slums. The term "odi" is a slang in short for ' ordinary ' thus ODI DANCE is all about celebrating and giving hope to everyone who thinks he/she is just an ordinary person. But guess what, God has a bigger and greater plan for your life. You are EXTRAORDINARY and highly favored in CHRIST JESUS.
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**** Odi Dance Challenge DeliTeens Umoja
Deliteens Umoja, Dec. 30, 2017
-snip-
Click https://pancocojams.blogspot.com/2021/07/a-z-african-dance-moves-youtube-video.html for a related pancocojams post entitled .
INFORMATION ABOUT ODI MUSIC & DANCE
From https://en.wikipedia.org/wiki/Odi_Pop
"Odi Pop is a Kenyan music style which involves localized Hip Hop and draws influences from Reggae and Dancehall music to build on an African Rhythm base performed in sing-along rap in heavy Kiswahili/Sheng language.[1] There are several sub-genres stemming from this umbrella term including Gengeton, Dabonge, Debe and others. The music is spearheaded by Kenyan youth and most of them are pursuing their careers as music groups opposed to solo careers.
The term Odi Pop was coined in 2019 by musician and music scholar Dan 'chizi' Aceda, who is popular for Benga music. He described the naming on The Elephant:
'For the sake of definitional simplicity, I am proposing the
collective term “Odi-pop” to refer to all the sub styles of this new sound. I
am aware of each group having named their style separately e.g Gengetone,
Dabonge style and so on and my definition is not trying to replace that. For me
this musical style is basically pop but with a common sound (hip-hop rap
influence blended with Caribbean phrase and rhyme schemes, all constructed on
an African rhythm base and performed in sing-along rap with heavy
Kiswahili/Sheng inflections). My naming structure is borrowed from K-Pop.[2]'
History
Origin
Odi pop earliest roots can be traced back to early 2000
Kenyan gospel music which was faintly related to the church.[3] The music at
the time was heavily driven by "message" and "meaning"
which resulted in demand for feel good music. Gospel Superstars like Rufftone
and Daddy Owen are considered pioneers in feel good Christian pop music that
broke away from the traditional worship style to music that had more rhythm and
was more relatable to the youth.[citation needed]
In the early 1990s and 2000s, the Kenyan government and church had massive control over what was aired as there was only one state controlled broadcaster.[4] The government clamped down on several secular artists who were considered enemies of state, resulting in the rise of Kenyan gospel music as the style was under an acceptable theme.[5]
[…]
Dance Craze and meme culture
Rapper Collo's collaboration with Bruz Newton, Bazokizo
helped popularize Odi pop to the mainstream Kenyan media. The song was
nominated for Groove Song of the Year and Groove Afro pop at the 2017 Groove
Awards.[18] The dance video was choreographed by Bruz Newton and has over 3
million views on YouTube.[19]
More viral videos would follow which helped in popularizing
Odi pop in Kenya. On September 15, 2017, Timeless Noel released 'Odi Dance'
which was a viral sensation. The song was nominated for Breakthrough song of
the Year at Pulse Music Video Awards.[20] Another dance was popularized by
Timeless Noel and Jabidii, 'Kanyaga Lami'. Fan videos were uploaded online
featuring high school kids, youth, club videos and many iterations of memes
which helped to popularize this type of music."
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