Edited by Azizi Powell
This is Part II of a three part pancocojams series that focuses on the upcoming Ghanaian comic rapper whose stage name is "AY Payoo".
Part II provides examples from various discussion threads of AY Payoo videos of commenters use of the referent "Payorians", the term "washout", and the self-bragging statement that Payoo is "the face of Ghanaian rap".
Click https://pancocojams.blogspot.com/2020/06/ghanaian-comic-rapper-y-payoo-and-his.html for Part I of this pancocojams series. Part I presents information about AY Payoo and showcases two of his YouTube videos.
Click https://pancocojams.blogspot.com/2020/06/examples-of-ghanaian-terms-chale.html for Part III of this pancocojams series. Part III provides examples of the Ghanaian Pidgin term "chale" ("charlie", "charlee" and other spelling) and the Twi term "paa" from various discussion threads of AY Payoo YouTube videos.
The content of this post is presented for cultural and linguistic purposes.
All copyrights remain with their owners.
Thanks to AY Payoo for is his creative performances and branding strategies. Thanks to all those who are quoted in this post and thanks to AY Payoo for publishing these videos on YouTube.
****
PANCOCOJAMS EDITOR'S COMMENTS ABOUT AY PAYOO'S BRANDING STRATEGIES
AY Payoo burst on the Ghanaian music scene in May 2020 via a number of YouTube videos that were picked up by international social media including Facebook and Tic Tok. In two interview video of Payoo that I have watched, that entertainer admits that he uses various strategies as a way of "branding" and marketing himself.*
Two examples of this branding and marketing strategies is that Payoo coined the referent "Payorians" as the name of his fans after his stage name "Payoo", and gave a new meaning to the term "washout" which he and his fans use.**
Although I haven't come across a definition for the way that Payoo and his Payorians use "washout", when Payoo and his fans use the word "washout" I believe it means something like "to conquer everything in his (their) path (i.e. "to be the most successful entertainer"). The term "washout" (as used by Payoo) is therefore a self-bragging statement.
Payoo's self- bragging is also reflected in Payoo's use of the African American Vernacular English word "goat"*** to describe himself. Payoo's self-braggin (a core characteristics of Hip Hop) is also shown by his statement that he is the "face of Ghana rap."
*From https://www.thebrandingjournal.com/2015/10/what-is-branding-definition/
A brand is a name, term, design, symbol, or other feature that identifies one seller's good or servicv as distinct from those of other sellers." American Marketing Association)
-snip-
Definition #5 for "washout" on https://idioms.thefreedictionary.com/wash+out) is "to flood something with water and erode it or make it flow away". I think that A. Y. Payoo's new definition of "washout" is that his (rap) bars flow so hard that any other rappers are washed out (removed from his path by the power of his creativity, skill, and power).
-snip-
***"Goat" means "greatest of all times". "Goat" is also the title and theme of A Y. Payoo's viral YouTube video.
****
EXAMPLES OF THE REFERENT "PAYORIANS" AND THE WORD "WASHOUT" IN COMMENTS FROM DISCUSSION THREADS FOR VARIOUS AY PAYOO YOUTUBE VIDEOS
This is a very small compilation of comments that include the word "Poyorians" and/or "washout" from discussion threads for six YouTube videos that the newly trending Ghanaian entertainer AY Payoo published on YouTube from May 17, 2020 to June 8, 2020.
These video sources are given as hyperlinks in no particular order except the first video which is that performer's most viral video to date. The video's title, publisher, and publication date are given after the hyperlink .
Numbers are added for references purposes only.
I.
From https://www.youtube.com/watch?v=n4aNfckc27Y
AY Payoo - Giat (Official Video)
Official AY Payoo, June 8, 2020
-snip-
Comments from this video's discussion thread are presented first because "Goat" is A. Y. Payoo's most viral video (as of June 15, 2020) with 237, 919 views and 1,766 comments.
1. MADIBA LESLEY, June 11, 2020
"2:40 1 2 3 4 meee🐐🐐, A B C D washout😂🤞.."
-snip-
AY Payoo actually rapped this line around 2:47 in this video, & said "washout" in other parts of this rap. "Meee" is the sound that goats make.
Some commenters thought that Payoo was saying the words "watch out", but they were corrected by others who wrote that Payoo was saying "washout".
**
2. Winnet Donkor Mfum, June 5, 2020
**
3. ABRAHAM MALULEKE, June 3, 2020
**
This is Part II of a three part pancocojams series that focuses on the upcoming Ghanaian comic rapper whose stage name is "AY Payoo".
Part II provides examples from various discussion threads of AY Payoo videos of commenters use of the referent "Payorians", the term "washout", and the self-bragging statement that Payoo is "the face of Ghanaian rap".
Click https://pancocojams.blogspot.com/2020/06/ghanaian-comic-rapper-y-payoo-and-his.html for Part I of this pancocojams series. Part I presents information about AY Payoo and showcases two of his YouTube videos.
Click https://pancocojams.blogspot.com/2020/06/examples-of-ghanaian-terms-chale.html for Part III of this pancocojams series. Part III provides examples of the Ghanaian Pidgin term "chale" ("charlie", "charlee" and other spelling) and the Twi term "paa" from various discussion threads of AY Payoo YouTube videos.
The content of this post is presented for cultural and linguistic purposes.
All copyrights remain with their owners.
Thanks to AY Payoo for is his creative performances and branding strategies. Thanks to all those who are quoted in this post and thanks to AY Payoo for publishing these videos on YouTube.
****
PANCOCOJAMS EDITOR'S COMMENTS ABOUT AY PAYOO'S BRANDING STRATEGIES
AY Payoo burst on the Ghanaian music scene in May 2020 via a number of YouTube videos that were picked up by international social media including Facebook and Tic Tok. In two interview video of Payoo that I have watched, that entertainer admits that he uses various strategies as a way of "branding" and marketing himself.*
Two examples of this branding and marketing strategies is that Payoo coined the referent "Payorians" as the name of his fans after his stage name "Payoo", and gave a new meaning to the term "washout" which he and his fans use.**
Although I haven't come across a definition for the way that Payoo and his Payorians use "washout", when Payoo and his fans use the word "washout" I believe it means something like "to conquer everything in his (their) path (i.e. "to be the most successful entertainer"). The term "washout" (as used by Payoo) is therefore a self-bragging statement.
Payoo's self- bragging is also reflected in Payoo's use of the African American Vernacular English word "goat"*** to describe himself. Payoo's self-braggin (a core characteristics of Hip Hop) is also shown by his statement that he is the "face of Ghana rap."
*From https://www.thebrandingjournal.com/2015/10/what-is-branding-definition/
A brand is a name, term, design, symbol, or other feature that identifies one seller's good or servicv as distinct from those of other sellers." American Marketing Association)
-snip-
Definition #5 for "washout" on https://idioms.thefreedictionary.com/wash+out) is "to flood something with water and erode it or make it flow away". I think that A. Y. Payoo's new definition of "washout" is that his (rap) bars flow so hard that any other rappers are washed out (removed from his path by the power of his creativity, skill, and power).
-snip-
***"Goat" means "greatest of all times". "Goat" is also the title and theme of A Y. Payoo's viral YouTube video.
****
EXAMPLES OF THE REFERENT "PAYORIANS" AND THE WORD "WASHOUT" IN COMMENTS FROM DISCUSSION THREADS FOR VARIOUS AY PAYOO YOUTUBE VIDEOS
This is a very small compilation of comments that include the word "Poyorians" and/or "washout" from discussion threads for six YouTube videos that the newly trending Ghanaian entertainer AY Payoo published on YouTube from May 17, 2020 to June 8, 2020.
These video sources are given as hyperlinks in no particular order except the first video which is that performer's most viral video to date. The video's title, publisher, and publication date are given after the hyperlink .
Numbers are added for references purposes only.
I.
From https://www.youtube.com/watch?v=n4aNfckc27Y
AY Payoo - Giat (Official Video)
Official AY Payoo, June 8, 2020
-snip-
Comments from this video's discussion thread are presented first because "Goat" is A. Y. Payoo's most viral video (as of June 15, 2020) with 237, 919 views and 1,766 comments.
1. MADIBA LESLEY, June 11, 2020
"2:40 1 2 3 4 meee🐐🐐, A B C D washout😂🤞.."
-snip-
AY Payoo actually rapped this line around 2:47 in this video, & said "washout" in other parts of this rap. "Meee" is the sound that goats make.
Some commenters thought that Payoo was saying the words "watch out", but they were corrected by others who wrote that Payoo was saying "washout".
**
2. Winnet Donkor Mfum, June 5, 2020
"Poyoorians where u dey washout✌💥💥🇬🇭🇺🇸"
-snip-
"GHUS" = Ghana, United States
-snip-
"GHUS" = Ghana, United States
**
3. ABRAHAM MALULEKE, June 3, 2020
"Love from South Ahh, I can proudly say I
am a Poyoorian"
-snip-
South Ahh = the nation of South Africa
****
II. https://www.youtube.com/watch?v=r50dMkINpmA
AY. Payoo - Didadey Freestyle
Official AY Payoo, May 19, 2020
-snip-
South Ahh = the nation of South Africa
****
II. https://www.youtube.com/watch?v=r50dMkINpmA
AY. Payoo - Didadey Freestyle
Official AY Payoo, May 19, 2020
1. Iysakes Okyere, May 2020
"Poyoo you are giving your rivals sleepless night ooo 😆 washout to my poyoorians"
**
"Poyoo you are giving your rivals sleepless night ooo 😆 washout to my poyoorians"
**
2. George adjei, May 2020
3. Jack, May 2020
"AY Poyoo, knows what he doing! Ghanaians are bored and yearning for something different regardless of quality and style. AY Poyoo is rich already! God bless AY and all Poyoorians🇬🇭🇬🇭🇬🇭🇬🇭✊🏿👍🏿💪🏿🤞🏿🤛🏿. Poyoo you celebrity already!"
**
4. Wildout Ghana Tv, May 2020
"Washout family out here 🔥🔥🔥"
"Washout 😂"
-snip-
The single word "washout" is frequently posted by commenters on A. Y. Payoo's music (and interview) discussion threads. This word "washout" serves as an immediate identifier of the commenter as a Payoo stan (strong fan). The word "washout" also serves as a way of "reppin" (representing) and also giving a "big up" (a compliment) to Payoo as well as to themselves as part of the Payorian nation/Payorian family.
In addition, some commenters use the term "washing out" to mean something like "grooving off of A. Y. Payoo's music/videos".
-snip-
Additions and corrections for these explanations are welcome.
**The single word "washout" is frequently posted by commenters on A. Y. Payoo's music (and interview) discussion threads. This word "washout" serves as an immediate identifier of the commenter as a Payoo stan (strong fan). The word "washout" also serves as a way of "reppin" (representing) and also giving a "big up" (a compliment) to Payoo as well as to themselves as part of the Payorian nation/Payorian family.
In addition, some commenters use the term "washing out" to mean something like "grooving off of A. Y. Payoo's music/videos".
-snip-
Additions and corrections for these explanations are welcome.
3. Jack, May 2020
"AY Poyoo, knows what he doing! Ghanaians are bored and yearning for something different regardless of quality and style. AY Poyoo is rich already! God bless AY and all Poyoorians🇬🇭🇬🇭🇬🇭🇬🇭✊🏿👍🏿💪🏿🤞🏿🤛🏿. Poyoo you celebrity already!"
**
4. Wildout Ghana Tv, May 2020
"Washout family out here 🔥🔥🔥"
**
5. Qvn Berly, May 2020
"Poyoorians to de world"
-snip-
"____ to de ["the"] world" is a frequently found saying in discussion threads for many contemporary African music videos. "____ to the world" means that that performer (or their music) are either sharing that music with the entire world, or believe that that performer (and, by extension, their music) is so good that they (or that music) deserves to be shared worldwide.
**
6. Matilda Boakye, May 2020"secretary for poyoorians and washout nation is here... Gather n let's like"-snip-
"Let's like" here means "Give me some likes" (Click the thumbs up icon that is below that comment).
****
III.
From https://www.youtube.com/watch?v=z_GMi6lCbCw
AY Payoo Ft Wanlov The Kubolor - Alcoholics (Audio Slide)
Official AY Payoo -May 23, 2020
1. Omixim, May 2020
"Wash out everything goes 🔥 👏"
**
2. Paa kwaku Gh, May 2020
"Like play like play this guy is making waves ooo Poyoorians fans washout 🤘🤘🤘🤘🇬🇭🇬🇧🇬🇭"
**
3. Percy Yeboah, May 2020
"We are poyorians✌✌😂😂💞"
**
4. Jacob Dolphine, 2020
"Poyoorian for life ✌️✌️✌️"
**
5. Nana Six, May 2020
**
11. theo amoako, May 2020
"Where are the poyoorians?????
****
IV.
From https://www.youtube.com/watch?v=HQuwIQVrUvs
AY Poyoo Full Interview With DJ Slim On Pure FM Enjoy
Official AY Payoo, May 18, 2020
1. Humble Lion, May 2020
"From now am a poyoorian"
**
2. Babic Baben, May 2020
"AY Poyoo must know that you have got a relentless fan form Sierra Leone ok🇸🇱🇸🇱🇸🇱
**
8. Annah Simpson, June 2020
"I have been sleeping on this guy. If you want to enjoy him don’t take him seriously. Henceforth I am Poyoorian. I don’t understand the language but I am laughing hard 😂😂😂😂 his countenance and facial expression alone is fire 🔥"
****
V.
"Poyoorians to de world"
-snip-
"____ to de ["the"] world" is a frequently found saying in discussion threads for many contemporary African music videos. "____ to the world" means that that performer (or their music) are either sharing that music with the entire world, or believe that that performer (and, by extension, their music) is so good that they (or that music) deserves to be shared worldwide.
**
6. Matilda Boakye, May 2020"secretary for poyoorians and washout nation is here... Gather n let's like"-snip-
"Let's like" here means "Give me some likes" (Click the thumbs up icon that is below that comment).
****
III.
From https://www.youtube.com/watch?v=z_GMi6lCbCw
AY Payoo Ft Wanlov The Kubolor - Alcoholics (Audio Slide)
Official AY Payoo -May 23, 2020
1. Omixim, May 2020
"Wash out everything goes 🔥 👏"
**
2. Paa kwaku Gh, May 2020
"Like play like play this guy is making waves ooo Poyoorians fans washout 🤘🤘🤘🤘🇬🇭🇬🇧🇬🇭"
**
3. Percy Yeboah, May 2020
"We are poyorians✌✌😂😂💞"
**
4. Jacob Dolphine, 2020
"Poyoorian for life ✌️✌️✌️"
**
5. Nana Six, May 2020
"Banger after banger #washout #Poyoorians, Ay Poyoo face of GH rap"
**
6. Humble World_TV. May 2020
**
6. Humble World_TV. May 2020
"Very soon bro. They should just wash out"
-snip-
"They" in this comment probably refers to other rappers/entertainers.
**
7. Abu Mccarthy, May 2020
"Poyoo please I need your help I have been in the industry for longtime I still don’t have a name for my fans you came noor you name yours POYORIANS. That’s true talk"
**8. irene tetteh, May 2020
"Hahahahaha maaaaaaaad! Wash out music be the trend! Up up bro!"
**
-snip-
"They" in this comment probably refers to other rappers/entertainers.
**
7. Abu Mccarthy, May 2020
"Poyoo please I need your help I have been in the industry for longtime I still don’t have a name for my fans you came noor you name yours POYORIANS. That’s true talk"
**8. irene tetteh, May 2020
"Hahahahaha maaaaaaaad! Wash out music be the trend! Up up bro!"
**
9. Martino, May 2020
"Real #POYOORIANS gather here... Let's jam to this tune"
**
10. Wayo wayo35, May 2020
"This wicked washout"
"Real #POYOORIANS gather here... Let's jam to this tune"
**
10. Wayo wayo35, May 2020
"This wicked washout"
**
11. theo amoako, May 2020
"Where are the poyoorians?????
We large 😂 😂"
-snip-
"We large" = There's lots of us.
**
12.
"Who else is WASHING OUT? 👌👌❤️"
**
13. Sephin Soku Siaw, May 2020
"this is creativity at another level. i am a poyorian."
**
14. Prince Heavens, May 2020
"Team Poyoorians 🔥"
**
15. CREATIVITY NETWORK, May 2020
"POYOORIANS IN THE BUILDING!!!!!!🙌🙌🙌🙌🙌🙌"
-snip-
"____" in the building" and "____" in the house" are African American sayings that are frequently found in YouTube discussion threads for contemporary African music/dance videos.
**
16. Dennis Afriyie, May 2020
"Am a poyoorian hahahahaha this guy is just maaaaddddddd"
**
17. Suleman Essuman, June 2020
"Poyooooriaaannnnnns wheeerrrreee yooouu deeyyy!!?? Wasshooutt 😂🔥"
-snip-
"Where you dey" is Nigerian (and Ghanaian) Pidgin English for "Where are you?". This question is usually answered by people "signing the register" i.e. giving a shout out to their ethnic group and/or place of origin (and/or where they live now); indicating the country, city, region, and/or ethnic group that they are from.
-snip-
"We large" = There's lots of us.
**
12.
"Who else is WASHING OUT? 👌👌❤️"
**
13. Sephin Soku Siaw, May 2020
"this is creativity at another level. i am a poyorian."
**
14. Prince Heavens, May 2020
"Team Poyoorians 🔥"
**
15. CREATIVITY NETWORK, May 2020
"POYOORIANS IN THE BUILDING!!!!!!🙌🙌🙌🙌🙌🙌"
-snip-
"____" in the building" and "____" in the house" are African American sayings that are frequently found in YouTube discussion threads for contemporary African music/dance videos.
**
16. Dennis Afriyie, May 2020
"Am a poyoorian hahahahaha this guy is just maaaaddddddd"
**
17. Suleman Essuman, June 2020
"Poyooooriaaannnnnns wheeerrrreee yooouu deeyyy!!?? Wasshooutt 😂🔥"
-snip-
"Where you dey" is Nigerian (and Ghanaian) Pidgin English for "Where are you?". This question is usually answered by people "signing the register" i.e. giving a shout out to their ethnic group and/or place of origin (and/or where they live now); indicating the country, city, region, and/or ethnic group that they are from.
**
18. Kelvin KelvinSlim, June 2020
18. Kelvin KelvinSlim, June 2020
"Poyoorians washout,Poyoo keep it up"
**
19. Mitchell Mhuriro, June 2020
"dont understand the laungauge buh this is dope ....poyorians for life 💥 "
**
20. Wise Man, June 2020
"I just love this guy AY Poyoor. We the Poyoorians miss our King."
**
19. Mitchell Mhuriro, June 2020
"dont understand the laungauge buh this is dope ....poyorians for life 💥 "
**
20. Wise Man, June 2020
"I just love this guy AY Poyoor. We the Poyoorians miss our King."
****
IV.
From https://www.youtube.com/watch?v=HQuwIQVrUvs
AY Poyoo Full Interview With DJ Slim On Pure FM Enjoy
Official AY Payoo, May 18, 2020
1. Humble Lion, May 2020
"From now am a poyoorian"
**
2. Babic Baben, May 2020
"AY Poyoo must know that you have got a relentless fan form Sierra Leone ok🇸🇱🇸🇱🇸🇱
I'm happy and proud to be a Poyoorian😆😆😆😆😆😆"
**
3.
"Wash out. Shoutout from Effah Boachie in Amsterdam"
**
4. Jordan Bill, May 2020
"I REP POYOORIANS 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥💪🔥💪💪🔥😀😀😀"
**
5. Wise Man, May 2020
"I just like this guy. The poyoorian family keep growing."
**
6. Wayo wayo35, May 2020
"Washout to the poyorians online"
**
7. Ayine John, June 2020
"Poyoorians where you dey, wash out👆👆okwahu to the world🙏"
**
3.
"Wash out. Shoutout from Effah Boachie in Amsterdam"
**
4. Jordan Bill, May 2020
"I REP POYOORIANS 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥💪🔥💪💪🔥😀😀😀"
**
5. Wise Man, May 2020
"I just like this guy. The poyoorian family keep growing."
**
6. Wayo wayo35, May 2020
"Washout to the poyorians online"
**
7. Ayine John, June 2020
"Poyoorians where you dey, wash out👆👆okwahu to the world🙏"
-snip-
“Okwahu” = success (in Igbo)
“Okwahu” = success (in Igbo)
**
8. Annah Simpson, June 2020
"I have been sleeping on this guy. If you want to enjoy him don’t take him seriously. Henceforth I am Poyoorian. I don’t understand the language but I am laughing hard 😂😂😂😂 his countenance and facial expression alone is fire 🔥"
****
V.
Official AY Poyooa, May 17, 2020
1. David Archer, May 2020
"Washout people"
**
2. Isaac Quaye, May 2020
"The last part killed me 😂 😂
1. David Archer, May 2020
"Washout people"
**
2. Isaac Quaye, May 2020
"The last part killed me 😂 😂
#Washout"
**
3.
"Poyoorians gang washout this year is our year 🤘🤘🤘🤘🇬🇭🇬🇧🇬🇭"
**
4. Derrick Afflade-Rain, May 2020
"#WashoutMusic
**
3.
"Poyoorians gang washout this year is our year 🤘🤘🤘🤘🇬🇭🇬🇧🇬🇭"
**
4. Derrick Afflade-Rain, May 2020
"#WashoutMusic
🚀🚀🚀🚀🚀🚀
🐐🐐🐐🐐🐐
#Poyoorians"
**
5.
"Washout poyoorians the face of GH rap"
**
6. Philemon Awuah, May 2020
"Poyoorians gather here for selfie"
**
7. EmmaFlowerTV, May 2020
**
5.
"Washout poyoorians the face of GH rap"
**
6. Philemon Awuah, May 2020
"Poyoorians gather here for selfie"
**
7. EmmaFlowerTV, May 2020
"30k views already divine ampa we started with zero subscribers to 7k wow
#washout family"
-snip-
As of June 15, 2020 at 7:37 PM EDT, that particular video has 89,578 views, and Official AY Poyoo has a total of 30.4 subscribers (including me.)
**
8. bankx GH, May 2020
"Man Poyoo ... face of ahh rap ...... am now baptized am a poyorian"
**
9. Ab to Ab, May 2020
"Asem oo poyoorians your boss is very great and best in his creativity big up AY POYOO"
**
10. kojo sintim, June 2020
-snip-
As of June 15, 2020 at 7:37 PM EDT, that particular video has 89,578 views, and Official AY Poyoo has a total of 30.4 subscribers (including me.)
**
8. bankx GH, May 2020
"Man Poyoo ... face of ahh rap ...... am now baptized am a poyorian"
**
9. Ab to Ab, May 2020
"Asem oo poyoorians your boss is very great and best in his creativity big up AY POYOO"
**
10. kojo sintim, June 2020
"To all poyorains AY poyoo is pushing a
new genre in Gh and is called comic music and he doing well so far
He is an entertainer."
****
VI. From https://www.youtube.com/watch?v=GOKxF-gOYV0
AY Poyoo - Gospel (Viral Video)
****
Thanks for visiting pancocojams.
Visitor comments are welcome.
****
VI. From https://www.youtube.com/watch?v=GOKxF-gOYV0
AY Poyoo - Gospel (Viral Video)
Official AY. Poyooa, May 24, 2020
1. Suleman Essuman, May 2020
1. Suleman Essuman, May 2020
"Who else liked the video before watching The fastest rising
musician...Face of Gh Rap.. Discovery of the Year... Washout!? 🔥"
****
Thanks for visiting pancocojams.
Visitor comments are welcome.
Here's a comment from the last discussion thread that I quoted in this pancocojams post:
ReplyDeleteFred Hammond, May 2020
"Self branding at its best"
-snip-
I strongly agree with that comment. Actually, I confess that much more than his music, what caused me to subscribe to Poyoo's YouTube channel is my admiration for A. Y. Poyoo's marketing strategies such as coining the name "Payorians" for his fan base, and coming up with a new meaning for the term "washout" and then using it and (probably) promoting its use by his fans.
I guess that still makes me a "Payorian" and I'm cool with that. :o)