Time Line From 1979-2015 Of References To Double Dutch Jump Rope In American & British Commercials, Recorded Songs, Television Shows, And Movies

Edited by Azizi Powell

This is Part IV of a four part pancocojams series on recreational (street, old school) Double Dutch, with an emphasis on Double Dutch (jump rope) rhymes.

Part IV provides a partial time line of references to Double Dutch in American and British commercials, recorded songs, television shows, and movies. This lists is presented with information and comments.

This post also showcases one of this commercials: Coca Cola Double Dutch. Please help me identify a date for this Coca Cola ad!

Please add to this time line by sharing examples of references to Double Dutch that aren't included in this list. Thanks.

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Click https://pancocojams.blogspot.com/2017/07/speculation-about-when-why-recreational.html for Part I of this series. Part I presents my thoughts about the reasons for the demise of recreational Double Dutch with or without chanted rhymes. Part I also includes an excerpt from an online article that provides a general overview about recreational Double Dutch, with emphasis on the years that girls were involved in this activity.

In addition, Part I also showcases four YouTube videos of recreational or competitive sports Double Dutch. A video of Malcolm Mclaren's 1983 song "Double Dutch" is also featured in this post, particularly for its visual documentation of Double Dutch sports teams more than for its South African sourced music. Selected comments about Double Dutch from those videos' discussion threads are also included in this post.

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Click https://pancocojams.blogspot.com/2017/07/excerpt-about-recreational-double-dutch.html for Part II of this series. Part II features an excerpt from the chapter "Double Dutch And Double Cameras: Studying The Transmission Of Culture In An Urban School" by Ann Richman Beresina. This chapter is part of the 1999 book Children's Folklore: A SourceBook edited by Brian Sutton-Smith, Jay Mechling, Thomas W. Johnson, and Felicia McMahon (Utah State University Press, originally published in 1995).

In addition, Part II showcases the 1985/1986 McDonald Double Dutch commercial (which is also featured in Part I) as well as two YouTube videos of "Big Mac" performed as a two person and as a four person hand clap game.

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Click https://pancocojams.blogspot.com/2017/07/excerpt-about-recreational-double-dutch.html for Part II of this series. Part II features an excerpt from the chapter "Double Dutch And Double Cameras: Studying The Transmission Of Culture In An Urban School" by Ann Richman Beresina. This chapter is part of the 1999 book Children's Folklore: A SourceBook edited by Brian Sutton-Smith, Jay Mechling, Thomas W. Johnson, and Felicia McMahon (Utah State University Press, originally published in 1995).

In addition, Part II showcases the 1985/1986 McDonald Double Dutch commercial (which is also featured in Part I) as well as two YouTube videos of "Big Mac" performed as a two person and as a four person hand clap game.
Part III showcases text (word only) examples of five recreational Double Dutch rhymes and provides comments about those examples, including suggesting probably Hip Hop sources for some of those rhymes.

The words to these rhymes are from Recess Battles: Playing, Fighting, and Storytelling, by Anna R. Beresin (Univ. Press of Mississippi, May 27, 2011).

Comments about the source of certain of these jump rope rhymes and explanations about the meanings of some of the topical references in those rhymes are also included in this post.

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The content of this post is presented for folkloric, cultural, and recreational purposes.

All copyrights remain with their owners.

Thanks to all those who are mentioned in this post and thank to all those who are quoted in this post.
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This is part of an ongoing pancocojams series on Double Dutch (jump rope) and jump roping rope in general, particularly as those activities relate to African American females.

Also, click the tags below to find other posts in this series.

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SHOWCASE VIDEO: Coca Cola Double Dutch 30 sec KOCL 8352 6:1:98 Edge Creative Red Car



TheRedCarChannel, Published on Oct 28, 2015

Coca Cola Double Dutch 30 sec KOCL 8352 6:1:98 Edge Creative Red Car
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When was this ad first aired? Please add that information in the comment section below so that I can include it in this Double Dutch timeline.

Also please help with the lyrics. Here's my transcription so far (Corrections to this transcription are welcome.)

The bottle is cool
The taste is real
When I drink it down
This is how I feel
The girls alright
This is what I say
C.O.C.A COLA"
-snip-
Later in the commercial, girls say "Coca Cola" faster and faster to match with the jumper's speed jumps.

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PARTIAL TIME LINE OF REFERENCES TO DOUBLE DUTCH (Jump Rope) IN UNITED STATES & BRITISH COMMERCIALS, RECORDED SONGS, TELEVISION SHOWS, AND MOVIES

[Pancocojams Editor: This entry doesn't include the use of any of the featured songs in electronic games. If you know of any examples of this, please add them. Each British entry is noted as such. All other entries are from the United States.]


1979 - McDonald's (Jump Rope theme) commercial
https://www.youtube.com/watch?v=Up1kh0HF3Oo

jingle:
"McDonald’s knows your Double Dutch is really hard to beat
‘cause when your jumping there is something magic with your feet
You’re jumping up and up and up
and we’ll give you a hand
You’re the reason we do it
If anyone can do it McDonalds knows who can."

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1981 - McDonald`s Chicken McNugget Double Dutch commercial

https://www.youtube.com/watch?v=h_va6kLEIdY

Jingle:
"Down at McDonalds where the arches go
They got Chicken McNuggests
And there hot to go"

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1981 - Frankie Smith's Funk/old school Hip Hop record "Double Dutch Bus" was first released
Click https://en.wikipedia.org/wiki/Double_Dutch_Bus for information about that song and click https://www.youtube.com/watch?v=fK9hK82r-AM for a YouTube video of that song.

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1981 - Pick Up Your Feet documentary on Double Dutch
http://mediaburn.org/video/pick-up-your-feet-the-double-dutch-show/
"A sweet, interesting, and enjoyable documentary about a double dutch championship for junior high age kids in New York. The tape featured mainly local kids from Manhattan and the boroughs, but the event drew an international crowd to the Lincoln Center on 6/13/81. We spend time with the teams as they practice and compete and hear about how they train and how they feel about their sport. The tape manages to simultaneously capture all of the tension of the competition and give a personal look at a number of the teams. Blumberg manages to catch the participants at their most raw and emotional moments, like when a 10 (?) year old girl is sobbing uncontrollably like she had just lost a family member. Blumberg asks her what place her team got. They were #1."

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1983 - [British] Malcom MClarens 1983 single "Double Dutch
https://en.wikipedia.org/wiki/Double_Dutch_(song)
" "Double Dutch" is a 1983 single by Malcolm McLaren. It is taken from his debut album Duck Rock....
"Double Dutch" is the follow-up to his successful debut single, "Buffalo Gals", and reached number 3 on the UK Singles Chart, making it his highest-charting single release... The song concerns the skipping game of the same name, with McLaren's narration mentioning several New York double Dutch troupes by name, notably the Ebonettes, whose name is also used as a chant in the chorus."...
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Here's an excerpt from https://www.vice.com/en_us/article/nn974m/double-dutchs-forgotten-hip-hop-origins-456 "Double Dutch's Forgotten Hip-Hop Origins" by Lauren Schwartzberg, Mar 31 2015
...."Double dutch's rhyming chants fit with those of the MCs, and the sport demanded a physical dexterity not too far removed from breakdancing. Soon, Blue was showing double dutch to British impresario and musician Malcolm McLaren—he immediately fell in love and wrote a song about the Ebonettes, another New York double dutch team, for his 1983 Duck Rock album. It quickly became McLaren's most popular song, reaching third place on UK singles charts."...
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Click https://www.youtube.com/watch?v=FZ4jMSCBswY for a YouTube video of this song.

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1985 - McDonald's "Big Mac" Double Dutch commercial

https://www.youtube.com/watch?v=Uo5DbV0ZKAI

"Big Mac
Fillet of Fish
Quarter Pounder
French Fries
Icy Coke
Sundaes
And apple pies"
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This is now widely known as a hand clap rhyme "Welcome To McDonalds" . (Note that the hand clap rhyme has added words). Click https://pancocojams.blogspot.com/2012/05/two-mcdonalds-handclap-rhymes-source.html for a pancocojams post on two McDonalds commercials that became hand clap rhymes . That post showcases "Welcome To McDonalds" and "McDonalds Is Your Kind Of Place".

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1990 -Reebok Double Tongue Double Dutch commercial
https://www.youtube.com/watch?v=3aqqQ_NRYB0

Update July 31, 2017
"Reebox" is a brand of tennis shoe. This commercial is filmed as a video game. There's no jingle/rhyme. main words are "Reebox double tongue". ("Double tongue" refers to the fastener flap on the shoe.)

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[Update August 2, 2017]
1991 - Double-Dutch Clorox Bleach Commercial, 1991
https://www.youtube.com/watch?v=jjhj7nUvp-w
vintage commercial Published on Jan 12, 2013
"There's only one way to get it Clorox clean." Perhaps, but there's probably a way to cause fewer hours of work for yourself. For instance, here's a laundry-lessening idea: maybe avoid playing double-dutch on a grimy sidewalk while wearing only white socks. There's another little kid wearing orange socks AND a pair of shoes - let's maybe try to emulate that kind of outdoor jumprope fashion behavior."
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This commercial for a brand name bleach product shows a multiracial group of girls doing double dutch. In includes a jingle about there being "only one way to be Clorox clean".
-end of 8/2/2017 video-

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[Update: 7/30/2017]
1997- Sister, Sister (television series), episode entitled "Double Dutch" [Season 4, Episode 19]
http://www.imdb.com/title/tt0701710/plotsummary?ref_=tt_ov_pl
"Tia and Tamera enter a double-Dutch contest for a family street fair and Tia overworks Tamera, not letting her see her 'guy' or even telling Tamera the reason why she is so driven. It turns out that after meeting an old childhood bully, Tia became obsessed with finally beating her at something."...

Click https://www.youtube.com/watch?v=TdokT3mzKuI for a clip of that episode that shows "double dutching".
-end of 7/20/2017 update

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2002 - Missy Elliot' (featuring Ludacris)'s single "Gossip Folks" sampled Frankie Smith’s 1981 record “Double Dutch Bus”

Video: https://www.youtube.com/watch?v=kYKI8tAELXY [Warning: Some of the lyrics in this song are considered to be "dirty".]

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2003 Hitman Sammy – "Step Daddy" (sampled Frankie Smith’s "Double Dutch Bus")

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2005 - Xbox 360 TV Commercial - "Jump Rope"
https://www.youtube.com/watch?v=IQdjAukXJgM

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2007 - Jump In!
https://en.wikipedia.org/wiki/Jump_In!
"Jump In! is a 2007 Disney Channel Original Movie, which premiered on January 12, 2007. It was released on Disney Channel UK on April 27, 2007. The film, starring Corbin Bleu and Keke Palmer, revolves around a young boxer, Izzy Daniels (Corbin Bleu), who trains to follow in his father's footsteps by winning the Golden Glove. When his friend, Mary (Keke Palmer), who harbors a secret crush on him, asks him to substitute for a team member in a Double Dutch tournament, then, Izzy discovers his new love for jumping rope and in the meantime, he soon discovers true love in Mary."...

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2008- Raven-Symone recorded a cover of Frankie Smith's "Double Dutch Bus"

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2012 - Phineas and Ferb [Disney animated series, "Double Dutch" episode]
https://www.youtube.com/watch?v=aI_RKZgUUbY

-snip-
That episode includes this song:

"Volgen nu!
One dutch, two dutch
Queens of the double dutch
We skip better than you by that much
Watch our feet, our moves are sweet
Our double dutchin' won't be beat
Touwtje springen, wat leuk.
-snip-
"Volgen nu = Dutch for "now follow"
Touwtje springen = Dutch for "jumping rope"
wat leuk = Dutch for "what fun") is often erroneously given as "fast feud".

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2012 [British] "Maltesers Let Your Lighter Side Out TV Ad Airport
https://www.youtube.com/watch?v=exPHfGsSRao
-snip-
"Maltese" is the brand name for United Kingdom chocolate candy drops. This commercial features
Malcolm NcClaren's "Double Dutch" song.

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2013 - Wolf Of Wall Street movie includes Malcolm McClaren's Double Dutch song.

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2014 - BET Awards/Pharrell & Missy Elliot performance includes Double Dutch jumping ("double dutching")
http://www.bet.com/video/betawards/2014/performances/pharrell-williams-and-missy-elliott.html
"Pharrell Takes Us to #BaeUniversity With Missy Elliott.

Missy joins Skateboard P for a special mash-up performance of "Come Get It Bae" and her classic "Pass That Dutch."
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[No other description is given on that page besides that quote.] The inclusion of Double Dutch in that BET televised show is mentioned in the article "Double Dutch's Forgotten Hip-Hop Origins" by Lauren Schwartzberg, Mar 31 2015 whose link is given above.

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Added July 30, 2017
2014- The Real syndicated television talk show-[Double Dutch segment] Sep 29, 2014
https://www.youtube.com/watch?v=7I0c4OfX6JU
"Tamera Shows Off Her Double Dutch Skills"
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Tamera Mowry-Housley one of The Real's hosts, was the star of Sister, Sister along with her twin sister Tia. A popular episode of that series was when the sisters jumped in a Double Dutch competition.(1997).

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2015 - "Double dutching" is included in the Top Five movie about New York
https://en.wikipedia.org/wiki/Top_Five
This is mentioned is in the article "Double Dutch's Forgotten Hip-Hop Origins" by Lauren Schwartzberg, Mar 31 2015 whose link is given above.

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2015 - Jump! television series on Lifetime channel
http://tvbythenumbers.zap2it.com/network-press-releases/new-series-jump-to-premiere-friday-april-10-on-lifetime/377692/ New Series 'Jump!' to Premiere Friday, April 10 on Lifetime, Steve Baron, March 20, 2015
"via press release:
April - Lifetime’s all-new docu-series Jump!, chronicles the journey of one of the hottest jump rope teams in the country, Floyd-Little Double Dutch (FLDD), as they compete to defend their championship titles. Known as the face of Double Dutch, the team performed at the White House Easter celebration and opened up the 2014 BET Awards with Pharrell and Missy Elliot. Premiering Friday, April 10, at 10pm ET/PT, Jump! provides an inside look at the international competitive event filled with tricks, turns, tears and triumphs, and examines what it really takes to make it as the fiercest team in the country."
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This one season series showcased Newark, New Jersey's Floyd Little (Double Dutch) team. Click https://www.youtube.com/watch?v=ZVHEcfrCkuI "Jump!: Meet the Floyd Little Double Dutch Team | Lifetime"

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Please add to this timeline. Thanks!

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This concludes Part IV of this four part pancocojams series on Double Dutch.

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Visitor comments are welcome.