"ESPN 2014 FIFA World Cup Commercial for the USA national
soccer team.
I do not take any position on this video. I do not own the rights of this commercial."
****Edited by Azizi Powell
This pancocojams post presents some some information about the "I believe that we will win" chant (also known as the "I Believe" chant.)
This post also showcases seven sports videos of the "I believe that we will win" chant.
Click https://pancocojams.blogspot.com/2025/08/examples-of-i-believe-that-we-will-win.html for the closely related pancocojams post "Examples Of "I Believe That We Will Win" Chant At Political Rallies & Protests (along with a video of Pop Singer Pittbull's "I Believe We Can Win" Pop Song)".
All copyrights remain with their owners.
Thanks to Naval Academy Preparatory School (NAPS) student Jay Rodriguez, the creator of this chant. Thanks to all those who are quoted in this post. Thanks also to all the publishers of these videos on YouTube.
****
INFORMATION ABOUT THE " I BELIEVE THAT WE WILL WIN" CHANT
From https://en.wikipedia.org/wiki/I_believe_that_we_will_win!
" "I believe that we will win!" is a chant commonly performed at American sporting events. Originating in the Naval Academy Preparatory School, it became a tradition among fans and students of the United States Naval Academy, with other schools later also adapting the phrase. In 2014, the chant gained national recognition as a rallying call among United States men's national soccer team (USMNT) fans for the 2014 FIFA World Cup, becoming an unofficial motto of The American Outlaws supporters' group.
The chant is a call and response interaction between two parties. It begins with one call of "I", "I believe", followed by "I believe that", and "I believe that we", before concluding with repeated shouts of "I believe that we will win!"[1]
History
In 1998, Naval Academy Preparatory School (NAPS) student Jay
Rodriguez was assigned to create a chant to be used by his platoon and came up
with "I believe that we will win!". It was first used during a NAPS
basketball game against the United States Military Academy Preparatory School
in Newport, Rhode Island. A year later, now a Naval Academy student, Rodriguez
taught it to his classmate, cheerleader Corey Strong, who began using it during
the 1999 Army–Navy Game; in the fourth quarter of the 19–9 Navy victory, Strong
led the 4,000-student Brigade of Midshipmen in the chant.[3] In 2003, the
Midshipmen team showed marked improvement over their 3–30 record in the last
three years; during a game against the No. 25-ranked Air Force Falcons at
FedExField, Navy students began reciting the chant as the Midshipmen won 28–25.
In preparation for the Army–Navy Game later that year, Navy sold T-shirts with
the phrase written on them.[2] The chant is currently performed by midshipmen
in the closing stages of a victory.[3]
The chant eventually spread to other college sports, with fans of the Utah State Aggies men's basketball team adopting its usage in 2009.[4] .
[...]
San Diego State University trademark
Strong, who was taught the chant by Rodriguez, was later
stationed in San Diego and earned his Master of Business Administration at San
Diego State University (SDSU).[12] In 2011, SDSU clothing store Aztec Shops
Ltd. attempted to trademark the phrase.[4] Strong opposed the trademark,
stating "everybody would be best served if they removed their attempt to
trademark the cheer" and that the Naval Academy would be resisting it.[12]
In 2017, the Trademark Trial and Appeal Board rejected the trademark, saying it
had been "widely used over a long period of time by various
groups."[13]
[...]
Non-sports usage
After the death of Osama bin Laden in 2011, the Naval
Academy celebrated with Commandant Robert E. Clark II. Clark led the midshipmen
in a modified chant of "I believe that we have won!"[17]
The chant has also seen use in protest, such as during the Occupy Wall Street march in 2011. The Florida-based organization Dream Defenders adopted the phrase for protests following the 2012 killing of Trayvon Martin, used during a protest at the Florida state capital in 2012.[18] Phil Agnew of the Dream Defenders also led the chant during the 50th anniversary of the "March on Washington for Jobs and Freedom" in 2013, leading to its nationwide prominence during Black Lives Matter protests between 2012 and 2016.[19]
On April 13, 2020, Pitbull released a promotional single
titled "I Believe That We Will Win (World Anthem)" (which samples the
"I believe that we will win!" chant) in response to the COVID-19
pandemic. The song inspires those affected by the COVID-19 outbreak to lift
themselves up and rise above the situation. The promotional single was
premiered in full on April 12 on the virtual TrillerFest, and made its TV debut
on April 13 on Good Morning America. An accompanying music video was also
released. Pitbull is donating all proceeds from song sales, streaming, and
views to COVID-19 affiliated nonprofits.[20]”...
-snip-
The original way of performing the "I believe that we will win" chant is in a call and response pattern as described above in that Wikipedia page. This Wikipedia description doesn't note that a lead caller or callers begin the chant and that when the entire chant is shouted in unison, the chanters are quite boisterous and are usually jumping up and down while they are chanting.
Eventually, some people modified that pattern of performing the "I believe that we will win" chant. Instead of using that call and response pattern, chanters use/d a pattern in which the entire line of the chant is repeated in unison, or the chanters were/are divided into two groups who perform the chant as a musical round.
This "round" pattern results in a much more rhythmic rendition of the "I believe that we will win" chant. I've only come across a few examples of either one of these modified performance styles for the "I Believe That We Will Win" chant, and -with regard to the "in the round" version, the same Washington D.C. (August 11, 2025) video clip that is showcased in the pancocojams post whose link is given above has been published in at least two different YouTube videos.
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SELECTED VIDEOS OF " I BELIEVE THAT WE WILL WIN" CHANT (sports, and American Pop music)
Numbers are added for referencing purposes only.
With the exception of Video #3, the "I believe that we will win" chant in these videos are performed as described in the Wikipedia page excerpt that is given above.
****
VIDEO #1
This video is found at the top of this post.
****
VIDEO #2 - ESPN HISTORY OF I BELIEVE THAT WE WILL WIN CHANT
BOBWASTINGTIME, Jun 30, 2014
ESPN ORIGIN I BELIEVE THAT WE WILL WIN WITH BRICK TOWNSHIP
HIGH SCHOOL FOOTBALL DRAGONS. a Navy Cheerleader Started the Viral 'I Believe
That We Will Win' USA Soccer Chant 15 Years Ago
****
VIDEO #3- "I Believe That We Will WIn" Chant by the SDSU SHOW!
TheAztecInsider, Feb 27, 2011
****
VIDEO #4 - Utah State University (USU) Basketball "I Believe That We Will Win" Chant
EventPicz.com. Feb 27, 2011
USU Students doing the "I Believe" chant at the last home Men's Basketball game of the 2011 regular season. Full student section with blue latex gloves. This is the same cheer/chant that is becoming famous in the 2014 World Cup with a commercial.
VIDEO #5-Young Rome feat. JagSwag - I Believe That We Will Win
Uptown Rome, Feb 5, 2013
Shot by DreamVision+ produced by Sparks for The Augusta
State Men's Basketball Team
****
VIDEO #6 - I believe that we will win! Army Navy 2014
Kat H, Dec 16, 2014
Commandant of Midshipmen, Captain Bill Byrne leads the
Brigade in the 'I believe' chant as America's team secures it's 13'th
consecutive victory over Army.
****
VIDEO #7 - Tech N9ne leads The Cauldron's "I Believe" chant
before SKC's home opener
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