Thursday, January 23, 2020

Documenting The Custom Of Writing "We Approve" Or "I Approve" Comments In Certain South African & Other Nation's YouTube Discussion Threads

Edited by Azizi Powell

Latest Update: June 13, 2020

This pancocojams post documents a writing custom that I've found on some discussion threads for certain YouTube videos in which the commenter writes that a particular nation or institution or group "approve/s".

The "we approve" in the title for this post is a short hand way of writing that those commenter from a particular nation, institution, or group approve of that showcased video's song or dance or the video itself.

This post includes my Editor's note about this "We approve" or "I approve" custom as well as a small compilation of examples of this custom from some YouTube discussion threads.

The content of this post is presented for folkloric and cultural purposes.

All copyrights remain with their owners.

Thanks to all those who are quoted in this post.

"We approve" and "I approve" comments in YouTube discussion threads are short hand for sharing that a particular nation or institution or group approves of the particular song or dance that is showcased in that video, or approves of that video itself.

In the context of those comments "approve/s" means "likes" or "really likes" that song and/or dance and/or the entire video.

Less often, "We approve" or "I approve" may also mean that the commenter agrees with a comment that was just made in that video's discussion thread.

In addition to conveying that the commenter likes that video, these "We approve" and "I approve" comments are a way of repping [representing] the commenter's nation, institution, and/or group, and a way of giving an international shout out to that nation, institution, and/or group.

These "We approve" or "I approve" comments may consist of just those words or may include other brief remarks and/or nation abbreviations, and/or emojis. For example, the comment "Namibia approves πŸ‡³πŸ‡¦πŸ‡³πŸ‡¦."

or the comment: "Cape Town ApproveπŸ‘πŸ‘πŸ”₯."

Sometimes the commenter prefaces his or her remarks with "On behalf of" before naming the nation, institution, and/or group that he or she is affiliated with. For example, "On behalf of all unemployed Social Work graduates. i approve."

Much less often, I've noticed that these "I approve" or "We approve" comments in YouTube discussion threads may also be another way of "co-signing" what another commenter has written. “I approve” or [insert name of nation, institution, and/or group] approves means that you or the nation, institution, or group that you are a part of emphatically agree with what that person has just said. On YouTube, a frequently used way of indicating the same agreement is merely writing that previous commenter's screen name.

Furthermore, those comments may be meant to be or otherwise are used as an introduction to a series of what I call "nation signing in" comments, i.e. the comment is followed by replies from other people from that nation, institution, or group.*

Most of the "We approve" or "I approve" comments that I've found are in YouTube discussion threads for secular or religious South African music/dance videos. However, I recall reading some "We approve" or "I approve" comments in some Caribbean music videos although I didn't retrieve any of those examples for inclusion in this [or any other] pancocojams post. I've also come across a few examples of this online writing custom in YouTube discussion threads for contemporary African American music.

I'm not sure when or where this YouTube discussion thread custom first started. However, wth two exceptions, the compilation below consist of "We approve" or "I approve" comments from discussion threads for South African contemporary non-religious or religious music/dance videos.

Any information about this online custom would be greatly appreciated.
*What I refer to as "nation signing in" comments are another custom that I've documented in certain YouTube contemporary music videos. By "nation signing in" I mean a commenter writing his or her nation (or region such as the Caribbean} and directly inviting or prompting other people from that nation or region to rep [represent/give a shout out to] that nation or region. "Examples Of "Nation Signing In" Comments From The Discussion Thread For Wizkid's Nigerian Afrobeats Song "Soco" " is the first pancocojams post that I published about "nation signing in". Click the nation signing in tag below for more pancocojams posts that document some examples of that custom from the discussion thread of a particular YouTube music video.

These "We approve" or "I approve" comments on YouTube discussion threads may have lifted this phrase from American [or other nations?] political ads. In American politics, "I approve this message" (sometimes in the past tense, also with "authorize" in place of "approve" or with "ad" instead of "message") is a phrase said by candidates for federal office to comply with this provision.
"The "Stand By Your Ad" provision (SBYA) of the Bipartisan Campaign Reform Act (BCRA, also known as McCain–Feingold Act), enacted in 2002, requires candidates in the United States for federal political office, as well as interest groups and political parties supporting or opposing a candidate, to include in political advertisements on television and radio "a statement by the candidate that identifies the candidate and states that the candidate has approved the communication". The provision was intended to force political candidates running any campaign for office in the United States to associate themselves with their television and radio advertising, thereby discouraging them from making controversial claims or attack ads.[1]"

These examples are from discussion threads for the linked YouTube video. These YouTube sources are given in no particular order, and their examples are numbered for referencing purposes only.

EFF - UPHEPHELA, Feb 5, 2019
Regarding "EFF" in this video's title, here's a quote from "The Economic Freedom Fighters (EFF) is a South African far-left[15] Pan-Africanist political party. It was founded by expelled former African National Congress Youth League (ANCYL) President Julius Malema, and his allies, in 2013.[16] Malema is President of the EFF, heading the Central Command Team which serves as the central structure of the party.[17]

It is currently the third-largest party in both houses of the South African Parliament."
The following comments are a small sample of the numerous "approve" comments that are found in this video's discussion thread.

Many of these comments from this video's discussion thread include abbreviations for South African universities. EFFSC [EFF student councils] are very active in those universities. Some of these comments indicate a name of a South African city or neighborhood. Other comments speak for a particular referenced population, a few comments indicate the name of a nation, one commenter speaks for the universe, and one commenter speaks for the continent of Africa.]

Click for Part I of a four part pancocojams post about EFF and its songs. That post is entitled "What The South African Song "uPhephela" REALLY Means, Part I (Lyrics)"

1. Nondumiso Msibi, 2019
"On behalf of all those proudly voted for EFF on 2019 elections, I approve #phephela

2. Nsuku Assad Mbhalati, 2019
"On behalf of all unemployed Social Work graduates. i approve"

3. nana nana, 2019
"Soweto Approves"

4. Katleho Masilo, 2019
"The Working Class Approves πŸ‘ŒπŸΎπŸ‘ŒπŸΎπŸ‘"

5. Sibusiso Gabuza, 2019
"Cape Town ApproveπŸ‘πŸ‘πŸ”₯"

6. thembi kola, 2019
"The universe approves ✊🏾"

7. Yamkeleka Manjeya, 2019
"on behalf of TUT I approve"

8. Spirit of Praise, 2019
"Mthatha approves♡"

9. given mahlangu, 2019
"The unemployed approves✊🏾."

10. Khulanathi Nkosinathi, 2019
"On behalf of UCT i approve✊✊✊"

11., 2019

12. Malamole Brendan, 2019

13. Matome Lordwick, 2019
"😍😘Yesss...We approve"

14. Mawande Mgojo, 2019
"Matatiele approvesπŸ’ͺ"

15. Thabang Mahlangu, 2019
"The Capital CIty Approves"

16. Booysen Bafana, 2019
"Wits EFFSC approves"

17. Lerato Sefume, 2019

18. Letty Magagula, 2019
"unizulu Approves"

19. Axe Sibuku, 2019
"I love this song. Phatha Juju Phatha!!... East London and BCMM approves"

20. charu rangka, 2019
"I approve from cameroon"

21. kwanele dΕ‚adla, 2019
"South Africa approves"

22. Lateh Fombin, 2019

23. Thobeka Promise, 2019
"Nongoma approves"

24. Jacinto Sambendje, 2019
"Namibia approves"

25. Nontsikelelo Montisetsi, 2019
"the suburban approve"

26. Ipeleng Ngwatle, 2019
"South Africans abroad we approve...."

27. Mihlali Joy, 2019
"The mighty Kovsies.... UFS approves ❤❤❤"

28. Mickey nozewu, 2019
"Alexandra (Greenville squatters) camp approves"

29. azile madikizela, 2019
"On behalf of Madikizela family......... i approve"

30. World Wide Fitness, 2019
"Fly by night colleges approves"

31. Sizwe Ntuli, 2019
"KwaZulu Natal approves"

32. Wyclef Mjali, 2019
"Dubai approves"

33. Amanda Lubanzi, 2019
"DUT Approves ❤❤"

34. evans baloyi, 2019
"UJ All 4 campuses Approve✅"

"We approve✊🏽❤️"

BM - Bi Landa Landa Feat. Robinio Mundibu (Official Video), published Jun 3, 2019
1. Namibia approves πŸ‡³πŸ‡¦πŸ‡³πŸ‡¦, 2019

2. chisikana chacho, 2019
"Zimbabwe approves!!!!! This song is πŸ”₯πŸ”₯πŸ”₯πŸ”₯"

3. Pat Kasere, 2019
"Zimbabwe approves you get a thumbs up from me i like this new generation ndombolo .😘😘😘"

4. Khositect Design, 2019
"SOUTH AFRICA APPROVES...Someone teach me lingaala please"

5. John L. Shio, 2019
"πŸ‡ΉπŸ‡ΏπŸ‡ΉπŸ‡ΏπŸ‡ΉπŸ‡Ώ Approves"

6. Emma Patience, 2019
"πŸ‡ΏπŸ‡¦πŸ‡ΏπŸ‡¦approves... Who else?"

7. Amaru GOD, 2019
"πŸ‡―πŸ‡²πŸ‡―πŸ‡²πŸ‡―πŸ‡²πŸ‡―πŸ‡²πŸ‡―πŸ‡².....Jamaica stamp of approval!!!!"

Joyous Celebration - Yesu Wena UnguMhlobo (Live At The CTICC, Cape Town, 2019) (Live), Apr 17, 2019
Abbreviations for certain South African universities and certain South African university student councils are also included in these comments.

1. sedzani mugivhi, 2019
"Nkosi yami πŸ™ŒπŸΎ JC 23 is doing the things!!
UJ DFC approvesπŸ’“

2. Itumeleng Mokoena, 2019
"UJ APK approves
Auckland Park Kingsway Campus Student Centre"

3. nthabiseng tladi, 2019
"We definitely approve❤✔πŸ˜€"

4. Baphatse Dladla, 2019
"As a member of the Methodist Church of Southern Africa, I approve this song. Hymn 195 Xhosa."

5. Thokozani Mthombeni, 2019
"New Mission African Church approves!!"

6. Mokobo Rapeane, 2019
"Lesotho approves."

7. Siphosethu Mbamba, 2019
"United Methodist Church approves!!

8. lungelo mngoma, 2019
"(D.U.T) has approved it πŸ‘ŒπŸ‘ŒπŸ‘Œ❤️❤️"

9. karabo lethabo, 2019
"0:44-45 thank me later. My brother was dancing in Holy Ghost πŸ€£πŸ˜‚πŸ€ž. Dankie JC. approved!"

pinky mokhele, 2019
"From shaku shaku to zanku....I swear Nigerians will be the death of meeeooo....#mzansi approves"
"Shaku Shuku" and "Zanku" are contemporary Nigerian social dances. "Mzansi" is a referent for the nation of South Africa.

Sister Act II- Joyful Joyful
Pete Sheehan, 2019
"Mr Noodle approves.
one of the characters in this movie also played the part of "Mr. Noodles" on an American children's television series.

Zendaya Channels Erykah Badu w/ 'Tyrone' | Lip Sync Battle, Sep 28, 2017
pushaman07, 2019
"Loved it she killed that Song "Tyrone Approved" call him"

Ndlovu Youth Choir from South Africa "Waka Waka" AWESOME | America's Got Talent 2019 Judge Cuts

Breaking Talents Showcase, Jul 16, 2019

1. Namhla Sboniso Chiliza, 2019
"Africa approves..coninue representing us Ndlovu Youth Choir"


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